Marketing
Emotional Schemes: Engage all the senses if you want to make a profound connection with buyers
Forget show and tell. If developers want to increase impact and engagement, they need to think about sight, sound, smell, taste and touch, writes branding expert Tommy Taylor…
High-tech show home to launch at King’s Road Park
Interactive Nick Auston-designed apartment at the St William scheme in Fulham aims to support local businesses and celebrate the area’s design creds.
OnTheMarket reports first full-year profit
Jason Tebb's property portal has seen revenues climb by 22% through the pandemic year, with nearly all advertisers now converted to paying contracts.
Fenton Whelan gears up for Park Modern launch as pre-sales hit £100m
The developer is planning to unveil its super-prime scheme by Hyde Park via a 'Netflix-style' virtual event tomorrow morning.
Property portal plans ‘to reinvent the YouTube channel for property’
Boomin, the challenger property portal set up by Michael and Kenny Bruce, has turned its attention to YouTube as a marketing channel - declaring plans "to reinvent the YouTube channel for property".
Savills launches new luxury property magazine
Edited by former How To Spend It Editor Gillian de Bono, the new Savills Portfolio magazine is a "complete reincarnation" of the firm's flagship glossy publication.
Reviews & effective communication are the key factors when picking an estate agent
Only one in ten customers want a text or WhatsApp message from their estate agent, according to property software brand Alto.
In Pictures: Savills-sponsored elephants parade through Central London
Savills is helping to secure planning permission for an environmental art exhibition, which involves 100 life-size elephant sculptures taking up residence in Central London.
The sky’s the limit: Could drones change the way we buy and sell property?
Sophie Henwood & Navpreet Atwal look at how drone technology is currently being used in the property sector, the key rules and regulations to follow, and the implications for those involved in the buying…
Rightmove to expand account manager network by a quarter
Property portal embarks on recruitment drive to “further increase the level of service for agents.”
Zoopla reports spike in activity
Property portal's latest marketing drive appears to be yielding results, as valuation leads jump by 42%.
Channel 4 signs luxury estate agency UK SIR for a new series of ‘Britain’s Most Expensive Homes’
UK Sotheby's International Realty to star in four more episodes of Channel 4's fly-on-the-wall luxury property show, following a one-off special that aired at Christmas.