Marketing
OnTheMarket launches property market index as it looks to refresh brand
Property portal's new monthly report will track home buyer and seller sentiment, with commentary from regional estate agencies.
In Pictures: Aston Martin-branded penthouses promise ‘the next level of luxury’
Three-quarters of G&G's Aston Martin Residences in Miami have been sold so far; now the Signature Collection of marquee penthouse apartments has been launched...
US-style marketing campaign drives £30m sales flurry at Battersea scheme
Avanton’s faith in the power of TikTok and social media influencers looks to be paying off.
Strutt & Parker recruits marketing head from Marsh & Parsons
Marcus Flacks has joined national estate agency Strutt & Parker as Director of Residential Marketing.
Winkworth signs up Ashworth to front new podcast series
National agency launches new series fronted by the high-profile writer & commentator.
Emotional Schemes: Engage all the senses if you want to make a profound connection with buyers
Forget show and tell. If developers want to increase impact and engagement, they need to think about sight, sound, smell, taste and touch, writes branding expert Tommy Taylor…
High-tech show home to launch at King’s Road Park
Interactive Nick Auston-designed apartment at the St William scheme in Fulham aims to support local businesses and celebrate the area’s design creds.
OnTheMarket reports first full-year profit
Jason Tebb's property portal has seen revenues climb by 22% through the pandemic year, with nearly all advertisers now converted to paying contracts.
Fenton Whelan gears up for Park Modern launch as pre-sales hit £100m
The developer is planning to unveil its super-prime scheme by Hyde Park via a 'Netflix-style' virtual event tomorrow morning.
Property portal plans ‘to reinvent the YouTube channel for property’
Boomin, the challenger property portal set up by Michael and Kenny Bruce, has turned its attention to YouTube as a marketing channel - declaring plans "to reinvent the YouTube channel for property".
Savills launches new luxury property magazine
Edited by former How To Spend It Editor Gillian de Bono, the new Savills Portfolio magazine is a "complete reincarnation" of the firm's flagship glossy publication.
Reviews & effective communication are the key factors when picking an estate agent
Only one in ten customers want a text or WhatsApp message from their estate agent, according to property software brand Alto.