Marketing
Zoopla to test TikTok in Christmas marketing push
Property portal Zoopla is rolling out a big new marketing campaign over Christmas, including TikTok content for the first time.
Super-prime PCL construction firm goes brand-building in Asia & China
Increasing numbers of Asian & Chinese HNWI are looking for high-end construction and refurbishment services for their UK residences, reports London Projects
Car deal sparks idea for new proptech app
Moovie claims to be the first app to focus on personalised call to action videos for homebuyers
Purplebricks names new marketing chief
Ian Cafferky steps into shoes left vacant by Ben Carter, who left the online estate agency after just nine months as Chief Marketing Officer.
OnTheMarket reveals new look & website, heralding ‘a new chapter for the business’
"This is a major moment for OnTheMarket representing a new chapter for the business," says CEO Jason Tebb.
Social media campaign generates 70% of buyers at new north London scheme
It’s amazing how many developers still aren’t incorporating social media into their sales campaigns, says former Apprentice star-turned-marketeer Jamie Lester
Off-plan property portal rolls into Britain
American-born Haüskey offers investors "cashback" on off-plan property purchases, and accepts cryptocurrencies.
Luxury agency to star in new Channel 4 property series
A one-off version of Britain's Most Expensive Houses, starring UK Sotheby's International Realty, attracted 3 million viewers when it aired last Christmas
Global agency unveils real estate’s ‘first virtual showroom’
Engel & Völkers wants to combine the experience of going into branch with the convenience of online browsing…
Watch: ‘World’s wealthiest dog’ instructs agents to sell Miami mansion
A dog called Gunther VI is probably not selling a Miami mansion once owned by Madonna. But top-end brokers at Compass Realty are playing ball with the long-running stunt.
Brokers flock to agency’s £300k country house commission offer
Fine & Country is touting a £300k finders fee for introductions to a buyer for a sticky £30m mansion in Berkshire.