Marketing
Country Life delves into property archives for 125th anniversary
The venerable weekly first hit the shelves in January 1897, and has since carried adverts for some of Britain’s most significant country house sales
Savills to launch new ad campaign on Boxing Day
High-end agency wants to ‘celebrate the relationship that we all have with our homes’
Fine & Country enters the Metaverse
“It makes perfect sense for real estate funds and family offices to allocate up to 5% of their portfolio to Metaverse," says the founder of Exclusible, a luxury-focused NFT platform that's just partnered…
Selling Super Prime: Reality TV show signs PCL & LA property stars to create ‘the ultimate London agency’
Celebrity real estate magnate Paul "PK" Kemsley is returning to London with ambitions to "turn the super prime property market on its head.
Elie Saab branded residences to launch in London
Gulf Islamic Investments is working with Lebanese high fashion house Elie Saab to create a luxury branded residential development on Bayswater Road, overlooking Hyde Park in London.
Zoopla to test TikTok in Christmas marketing push
Property portal Zoopla is rolling out a big new marketing campaign over Christmas, including TikTok content for the first time.
Super-prime PCL construction firm goes brand-building in Asia & China
Increasing numbers of Asian & Chinese HNWI are looking for high-end construction and refurbishment services for their UK residences, reports London Projects
Car deal sparks idea for new proptech app
Moovie claims to be the first app to focus on personalised call to action videos for homebuyers
Purplebricks names new marketing chief
Ian Cafferky steps into shoes left vacant by Ben Carter, who left the online estate agency after just nine months as Chief Marketing Officer.
OnTheMarket reveals new look & website, heralding ‘a new chapter for the business’
"This is a major moment for OnTheMarket representing a new chapter for the business," says CEO Jason Tebb.
Social media campaign generates 70% of buyers at new north London scheme
It’s amazing how many developers still aren’t incorporating social media into their sales campaigns, says former Apprentice star-turned-marketeer Jamie Lester
Off-plan property portal rolls into Britain
American-born Haüskey offers investors "cashback" on off-plan property purchases, and accepts cryptocurrencies.