Marketing
Savills launches new luxury property magazine
Edited by former How To Spend It Editor Gillian de Bono, the new Savills Portfolio magazine is a "complete reincarnation" of the firm's flagship glossy publication.
Reviews & effective communication are the key factors when picking an estate agent
Only one in ten customers want a text or WhatsApp message from their estate agent, according to property software brand Alto.
In Pictures: Savills-sponsored elephants parade through Central London
Savills is helping to secure planning permission for an environmental art exhibition, which involves 100 life-size elephant sculptures taking up residence in Central London.
The sky’s the limit: Could drones change the way we buy and sell property?
Sophie Henwood & Navpreet Atwal look at how drone technology is currently being used in the property sector, the key rules and regulations to follow, and the implications for those involved in the buying…
Rightmove to expand account manager network by a quarter
Property portal embarks on recruitment drive to “further increase the level of service for agents.”
Zoopla reports spike in activity
Property portal's latest marketing drive appears to be yielding results, as valuation leads jump by 42%.
Channel 4 signs luxury estate agency UK SIR for a new series of ‘Britain’s Most Expensive Homes’
UK Sotheby's International Realty to star in four more episodes of Channel 4's fly-on-the-wall luxury property show, following a one-off special that aired at Christmas.
Mount Anvil rethinks the traditional marketing suite with one-stop ‘customer experience’
The London developer is looking to 'break the mould of the traditional customer journey' with the new facility at its Barbican HQ.
Going Interactive: How to level up your digital marketing
Developers, agents and architects will need to take the time to understand the new digital landscape in the post-Covid world, and create richer experiences for customers, writes Jess Pinkham...
Estate agents are shifting their digital spend away from portals
Estate agents' digital spend has rocketed by 495% in a year, says a leading industry supplier, as more agencies are "starting to transfer their spend from portals and their high street offices to growing…
Conran & Partners awards global PR brief
Architecture and interior design practice founded by Sir Terence Conran is looking to raise its profile across Asia, Europe and the Middle East.
‘Celebrity’ homes can command a 10% price premium, claims agency
"There has been a significant sea-change in celebrity attitudes towards collaborating with agents instructed to market their properties," says a top North London estate agency.