Marketing
Social media campaign generates 70% of buyers at new north London scheme
It’s amazing how many developers still aren’t incorporating social media into their sales campaigns, says former Apprentice star-turned-marketeer Jamie Lester
Off-plan property portal rolls into Britain
American-born Haüskey offers investors "cashback" on off-plan property purchases, and accepts cryptocurrencies.
Luxury agency to star in new Channel 4 property series
A one-off version of Britain's Most Expensive Houses, starring UK Sotheby's International Realty, attracted 3 million viewers when it aired last Christmas
Global agency unveils real estate’s ‘first virtual showroom’
Engel & Völkers wants to combine the experience of going into branch with the convenience of online browsing…
Watch: ‘World’s wealthiest dog’ instructs agents to sell Miami mansion
A dog called Gunther VI is probably not selling a Miami mansion once owned by Madonna. But top-end brokers at Compass Realty are playing ball with the long-running stunt.
Brokers flock to agency’s £300k country house commission offer
Fine & Country is touting a £300k finders fee for introductions to a buyer for a sticky £30m mansion in Berkshire.
Branded residence growth accelerates as developers tap a ‘robust & profitable’ model
The number of "branded residence" developments around the world has jumped by 230% over the last decade, reports Savills, and is expected to nearly double again within five years.
Domus Nova brings in Maison for PR drive
Maison Communications has been given a brief to promote boutique estate agency Domus Nova in London and the Balearics.
Watch: Estate agency fields mini-blockbuster to promote super-prime Windsor mansion
A Fine & Country branch has produced a particularly lavish video to promote a super-prime contemporary mansion near Windsor.
Dunning rebrands Townends to Stirling Ackroyd; plots more acquisitions
Nick Dunning plans to continue building his property empire, making "at least four acquisitions a year".
Property Press Awards 2021: The Winners
Writers Martina Lees & Zoe Dare Hall were multiple winners at the annual event to ‘celebrate the finest output in property journalism’.