Marketing
Boomin has ‘commenced the move from a free to a paid-for platform’
A year after launching, the Bruce brothers' property portal has confirmed its first batch of paying estate agency members.
Leaving properties in portals – sharp practice or an offence?
Advertising a property as being available but then telling callers that they cannot view it because it is SSTC is a classic example of bait and switch, says David Smith
Lancer Square brings in new PR team
PR agency Luchford has been hired to promote CIT and Bellworth's luxury mixed-use scheme near Kensington Palace.
The service charge sweet-spot: How property developers can walk the line between affordability & amenity
Developers must walk the line between affordability and amenity, says Savills... This analysis shows where that line lies...
Toon Planning: Disney draws up grand plans for branded residential property development
One of the biggest brands in the world, Disney, is making a move on the branded residence sector, revealing plans to build large-scale communities from scratch.
Trading Standards mandates new ‘Material Information’ for all property listings
Estate agents must include prices, council tax bands and tenures on property portal listings.
Big-data property prospecting platform adds ‘industry-first’ features
Homesearch recently secured a £5mn investment from Zoopla-backer Octopus Ventures.
Is this the first super-prime NFT? £29mn Surrey mansion launched for sale in the metaverse
"While Hampton Hall might be among the first, I believe it certainly won’t be one of the last super prime properties to be launched as an NFT," says Fine & Country boss.
British property developer opens permanent Hong Kong sales outpost
Galliard has been marketing its London property developments to Hong Kong buyers for 30 years.
Epropservices rebrands to nurtur.group; launches PropTech accelerator programme
The parent company of the Fine & Country and The Guild of Property Professionals has rebranded to focus on its position as "one of the country’s leading proptech providers."
In Pictures: Five of the world’s most luxurious branded residential developments
More than one in three affluent international property buyers (39%) would be willing to pay a premium for a branded residence, according to a survey of around 900 Knight Frank clients - typically 25%…