Marketing
In Pictures: This is the ideal luxury home, according to research
Luxury Portfolio International has brought some research to life, mocking up a fantasy home that showcases prime property buyers' seven key demands.
POA ‘unlawful’ decision affects 3,000 property listings
Scale of ‘price on application’ usage revealed as industry reacts to this week’s National Trading Standards’ announcement
Homesearch property data platform moves into Scotland
Giles Ellwood’s proptech platform has expanded, following some significant investment earlier this year.
‘POA’ listings banned as Trading Standards deems price-less properties ‘unlawful’
“The use of ‘POA’ or ‘price on application’ in relation to a listing on a property portal or an agent website is likely to be misleading as it withholds – or in some cases masks – the asking…
Property comms firm Blackstock acquired by top reputation management consultancy
The Blackstock and Montfort teams will move in together in a new Central London office later this year.
Boomin has ‘commenced the move from a free to a paid-for platform’
A year after launching, the Bruce brothers' property portal has confirmed its first batch of paying estate agency members.
Leaving properties in portals – sharp practice or an offence?
Advertising a property as being available but then telling callers that they cannot view it because it is SSTC is a classic example of bait and switch, says David Smith
Lancer Square brings in new PR team
PR agency Luchford has been hired to promote CIT and Bellworth's luxury mixed-use scheme near Kensington Palace.
The service charge sweet-spot: How property developers can walk the line between affordability & amenity
Developers must walk the line between affordability and amenity, says Savills... This analysis shows where that line lies...
Toon Planning: Disney draws up grand plans for branded residential property development
One of the biggest brands in the world, Disney, is making a move on the branded residence sector, revealing plans to build large-scale communities from scratch.
Trading Standards mandates new ‘Material Information’ for all property listings
Estate agents must include prices, council tax bands and tenures on property portal listings.