Alex Michelin: How super-prime developments are shaping residential trends
The Valouran CEO talks us through how innovations once reserved for the world’s most luxurious homes are now filtering into the mainstream housing market - and redefining modern living.
Regarded as one of the most experienced and successful property developers in London, Alex began his career in investment banking before founding Finchatton in 2001. During this tenure, he has been responsible for the design, construction, and sale of more than two million square foot of real estate across the globe, including residential, hotel and retail. He has expert knowledge of financing and structuring property transactions, and in 2016, he co-founded CapitalRise, a property lending specialist.
First Look: Elicyon & HBA Residential complete new super-prime show apartments at The OWO
Two more marquee residences have been unveiled at the soon-to-open Raffles-branded scheme in Whitehall, with price tags of £14.75mn & £18mn.
Alex Michelin: Why London’s super-prime buyers are no longer driven by location
The significance of postcodes is fading, explains the influential luxury property developer, while demand for unique, individualised homes is rising.
Behind the Schemes: Delivering a ‘groundbreaking’ sustainable super-home in Knightsbridge
Leroy Smith of luxury design firm Rigby & Rigby talks us through a trailblazing project in Prime Central London.
Most read
Rumours suggest major London estate agency primed for sale this year
Sources say private equity investors are lining up bankers to evaluate options for a stake in one of the capital's biggest property firms.
By PrimeResi
PrimeResi’s 2026 Preview: Flat prices but ‘the strongest buying opportunity since 2008 & 2009’
Survey: Our panel of luxury property industry leaders share insights & predictions for the market in the year ahead.
By PrimeResi
Shaw takes the helm at Savills
Simon Shaw has stepped up to become the property Plc's Group CEO, following Mark Ridley's retirement.
By PrimeResi
Pre-Christmas launch pays off in St John’s Wood
£15.95mn mansion sold in just 14 days ahead of the festive break.
London Super-Prime Market Survey: What changed in 2025 – and what lies ahead in 2026
Non-dom exits, international bargain hunters and a raft of trophy listings reshaped the £15m-plus sector over the last 12 months, reports Beauchamp Estates,
CLS to sell off major SW London development site
Deal tees up another notable resi play for acquisitive developer.
US ultra-luxury market ‘white-hot’ as $100mn-plus deals boom
For the first time on record, every one of the top-10 American home sales in 2025 breached the $100mn mark - in stark contrast with London.
Carter Jonas boosts turnover to £94mn
Longstanding property firm updates on 2025 performance and five-year strategy.
PCL homes have lost a quarter of their value since 2014
But the pace of price declines eased across prime markets in the closing months of 2025, reports Savills, with signs that country houses in particular are 'starting to bottom out'.
By PrimeResi
UK’s biggest estate agency groups commits to Zoopla for five years
Owner of Hamptons and John D Wood signs new property portal contract.
By PrimeResi
LATEST ARTICLES
Funding secured for rare new-build project in Hampstead’s Vale of Health
The scheme will create a near-3,000 sq ft luxury home in the prestigious NW3 London enclave.
Matcha Matters: Savills ranks Tokyo & London as the world’s most liveable cities for tech talent
Playful analysis emphasises the importance of cafe culture in international hubs.
By PrimeResi
From Wellness Architecture to the Shrinking Kitchen: Four design trends shaping luxury homes in 2026
The design mavens at Janine Stone & Co. talk us through the key themes & interiors trends for prime projects this year.
By Janine Stone
My Property Career: Quickfire Q&A with Kate Brookfield
Recruitment guru Barry Collins chats with prime resi industry leaders & entrepreneurs, distilling decades of experience & career highlights into 60 seconds.
Fine & Country boosts presence in Berkshire
New outpost will be led by Tim Hughes and focus on high-value homes across Newbury and surrounding villages.