Alex Michelin: How super-prime developments are shaping residential trends
The Valouran CEO talks us through how innovations once reserved for the world’s most luxurious homes are now filtering into the mainstream housing market - and redefining modern living.

Regarded as one of the most experienced and successful property developers in London, Alex began his career in investment banking before founding Finchatton in 2001. During this tenure, he has been responsible for the design, construction, and sale of more than two million square foot of real estate across the globe, including residential, hotel and retail. He has expert knowledge of financing and structuring property transactions, and in 2016, he co-founded CapitalRise, a property lending specialist.
First Look: Elicyon & HBA Residential complete new super-prime show apartments at The OWO
Two more marquee residences have been unveiled at the soon-to-open Raffles-branded scheme in Whitehall, with price tags of £14.75mn & £18mn.
Alex Michelin: Why London’s super-prime buyers are no longer driven by location
The significance of postcodes is fading, explains the influential luxury property developer, while demand for unique, individualised homes is rising.
Behind the Schemes: Delivering a ‘groundbreaking’ sustainable super-home in Knightsbridge
Leroy Smith of luxury design firm Rigby & Rigby talks us through a trailblazing project in Prime Central London.
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London property ‘no longer a safe bet’, warns top wealth manager
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Super-prime Notting Hill development opp seeks £12mn
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£10mn price cut for trophy Knightsbridge penthouse
Ultra-prime residence at The Knightsbridge has been relaunched at £70mn.
In Pictures: Inside Finchatton’s new Georgian-inspired country estate project
Super-prime designer-developer lifts the lid on its latest creation - a 22-acre private estate in the Hampshire countryside.
‘A market in transition’: Inside London’s evolving luxury resi development scene
New report reveals how policy, branding & global demand are reshaping the next phase of the capital’s ultra-prime development cycle.
Indie estate agency Wilfords branches out in SW London
Boutique firm adds to its growing network with a new base close to Clapham Common.
‘A fundamental reshaping of the global wealth landscape’: Europe re-emerges as a prime destination for the super-rich
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By PrimeResi
Behind the Schemes: Crafting a family-friendly pied-à-terre at Chelsea Barracks
Rebecca Hughes Interiors lifts the lid on a recent project for a returning client at the super-prime scheme in SW1.
Native Land’s 50-storey Opus tops out ahead of schedule
Developer marks construction milestone at forthcoming luxury apartment scheme on London's South Bank.
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