Alex Michelin: How super-prime developments are shaping residential trends
The Valouran CEO talks us through how innovations once reserved for the world’s most luxurious homes are now filtering into the mainstream housing market - and redefining modern living.
Regarded as one of the most experienced and successful property developers in London, Alex began his career in investment banking before founding Finchatton in 2001. During this tenure, he has been responsible for the design, construction, and sale of more than two million square foot of real estate across the globe, including residential, hotel and retail. He has expert knowledge of financing and structuring property transactions, and in 2016, he co-founded CapitalRise, a property lending specialist.
First Look: Elicyon & HBA Residential complete new super-prime show apartments at The OWO
Two more marquee residences have been unveiled at the soon-to-open Raffles-branded scheme in Whitehall, with price tags of £14.75mn & £18mn.
Alex Michelin: Why London’s super-prime buyers are no longer driven by location
The significance of postcodes is fading, explains the influential luxury property developer, while demand for unique, individualised homes is rising.
Behind the Schemes: Delivering a ‘groundbreaking’ sustainable super-home in Knightsbridge
Leroy Smith of luxury design firm Rigby & Rigby talks us through a trailblazing project in Prime Central London.
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Investor-developer acquires 86-unit PCL portfolio for £28mn
'A few years ago, you simply wouldn’t have seen assets of this quality and in these locations pricing at that level,' said Leufroy, which has exchanged on a quartet of buildings in Notting Hill & Kensington.
Prime London property market heading for ‘worst year since Covid’
18% fewer £5mn+ sales have been recorded in London this year compared to 2024, while no deals have gone through above £50mn.
By PrimeResi
Deal sealed on £17.5mn Cadogan Square restoration project
Rare unmod opp on the famous garden square could become one of RBKC’s finest residences, say agents.
RBKC signs off on £10bn Earls Court scheme
Decision completes dual-borough backing for the transformation of central London's biggest cleared development site.
Harding Green acquires boutique NW London agency
Laurence Leigh Residential has been running since 2007.
By PrimeResi
Agency lists 1/8th share of Mayfair penthouse for £1.05mn
Fractional ownership is catching on with PCL buyers, says Russell Simpson, as a share in a 'sublime' duplex on historic Queen Street goes on the market.
Luxury brokerage flags tight supply & strong deal flow in Mayfair
UK Sotheby’s International Realty reports unusually competitive conditions in the historic neighbourhood after completing £172mn of transactions.
Branded Residences: Louis Keighley on what’s still missing from the sector
Savills' Global Residential Development Consultancy chief identifies three big opportunities in the rapidly expanding branded resi arena...
Building Legacies: Michael Houlding of Boldfort on delivering London’s top-end homes
Interview: MD of longstanding family-run contractor reveals what it really takes to create dream residences for UHNW clients, from Belgravia to Notting Hill.
PCL to underperform against ‘modest’ UK property price growth in 2026 – Chestertons
The market is beginning to stabilise, says leading estate agency, with house prices predicted to rise by only 1-2% across the country next year.
By PrimeResi
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