Alchemi boss: Why the regeneration of Nine Elms adds up
The tabloids may have painted a picture of panicked buyers offloading units and walking away from their deposits, but the reality in Nine Elms is quite different, says Charlie Baxter...

Charlie Baxter is Managing Director and Co-Founder of the award-winning development management firm Alchemi Group. Charlie has over 25 years' experience in the real estate development industry. He has overall responsibility of the operations, acquisitions and delivery portfolio of the company. An entrepreneur in every sense, Charlie brings a wealth of commercial experience and knowledge on diverse and complicated funding acquisitions, tax and joint ventures. Charlie began his career with Barratt Homes and helped set up their West London office before moving on to found Alchemi Group.
“The vision for Nine Elms is beginning to crystallise”
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The 18-Year View: Beyond-Brexit factors affecting PCL’s current property market cycle
Prime Central London's market works on an 18-year cycle, says leading luxury property developer Charlie Baxter - as he predicts a post-Brexit surge, and that residential prices have a 40% climb in them…
Most UK housebuilders are now offering non-cash perks to incentivise buyers
In a tough market, property developers are looking beyond pricing to attract would-be home-buyers.
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