Main image: The Haydon (Regal London)
'A quiet evolution': Why the City deserves a place on the PCL map
HSBC's decision to ship out of its iconic HQ has put the Square Mile under the spotlight, but the area's new wave of luxury resi schemes are proving a big hit with buyers, writes Vic Chhabria.

Vic Chhabria is CEO & Founder of Prime Central London property firm LREO.
‘Asking prices in the majority of PCL remain frankly delusional’: Emma Fildes on a rollercoaster year for resi property
From the post-pandemic frenzy to the sticky situation buyers & sellers find themselves in today, how the market has changed in just 12 months.
By Emma Fildes
Cash buyers swoop on PCL trophy homes in summertime super-prime sales flurry
“A successful run of historic trophy house sales in the capital’s prime locations reflects an increasing buyer appetite and confidence," says Noel De Keyzer, Head of Savills Knightsbridge.
Prime city markets ‘more resilient’ than country houses, says Savills
Prime property prices are falling across the UK, reports Savills, with more rural markets seeing the biggest declines.
By PrimeResi
Most read
Surrey mansion that ‘rivals the world’s most prestigious addresses’ pitched at £50mn
In Pictures: Inside one of the most significant super-prime listings of 2025 so far, the palatial Wentworth Place.
£28mn Knightsbridge mansion sale sets 2025 benchmark
Recent mega-deal on Princes Gate 'reaffirms London’s appeal as a global property destination,' say agents.
Savills expands super-prime lettings operation; recruits new North London chief
Isabella Birch Reynardson's specialist division is expanding into high-value regional rental markets, while Stevie Walmesley has moved from DDRE to lead the team in North London.
By PrimeResi
The Times: Who’s buying London’s most expensive new flats?
Investigation lifts the lid on £600mn worth of apartment sales at some of PCL's most prestigious new-build schemes.
‘Game-changing’ fast-track service launches for luxury property projects
RedBook Agency says its new offering – limited to a select number of large-scale, high-value schemes each year – can cut delivery timelines by up to 30%.
Property marketing in the AI age: Savills & Rightmove ‘dominate’ chatbot search performance
How ChatGPT & its ilk are ripping-up the SEO rulebook for estate agencies & portals - and which brands are winning the Artificial Intelligence race.
By PrimeResi
‘Incredibly rare’ unmod villa backing onto Primrose Hill seeks £10.85mn
An incoming buyer could create one of the most 'beautiful and significant' family homes in NW London, say agents.
Grosvenor names new CEO & CFO as profits jump
UK chief James Raynor to succeed Mark Preston as property empire's CEO.
By PrimeResi
Waldorf Astoria-branded scheme in Abu Dhabi sells out on launch day
All 133 luxury new homes at Aldar's Waldorf Astoria Residences Yas were snapped up in less than 24 hours.
‘Landmark’ resi development opp hits the market in Edinburgh
Savills says the New Town site 'is a truly unique opportunity to deliver a landmark development in one of Edinburgh’s most desirable and architecturally significant neighbourhoods.'
By PrimeResi
LATEST ARTICLES
Industry Reactions: Transactions plunge following Stamp Duty hike
Official data indicate the biggest ever monthly drop in home sales.
By PrimeResi
£28mn Knightsbridge mansion sale sets 2025 benchmark
Recent mega-deal on Princes Gate 'reaffirms London’s appeal as a global property destination,' say agents.
‘London may fit the definition of a Global City more than anywhere else in the world’ – Oxford Economics
Researchers have ranked 1,000 world cities across five categories, placing the UK capital in second place for the second year running.
By PrimeResi
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes
The Times: Who’s buying London’s most expensive new flats?
Investigation lifts the lid on £600mn worth of apartment sales at some of PCL's most prestigious new-build schemes.