Will AI render the role of the interior designer redundant? It’s not looking likely...
The relationship between the designer and AI should be one of friends, not foes, writes Morpheus & Co's Antonio Quesada.

As Managing Director of Morpheus & Co and a qualified Architect in both the United Kingdom and Spain, Antonio has a deep understanding of the design process. With more than 10 years of experience in the Interior Design and Architecture sectors in the UK and internationally. Antonio is a natural leader who takes responsibility and has a solutions-focused approach. With a flexible, open-minded attitude he approaches obstacles and challenges with innovation to create opportunity and advantages to the benefit of all. Antonio has been very fortunate to be involved with many successful, award-winning projects for both private and commercial clients in collaboration with high performance global teams.
Caudwell brings in celebrated interior designer for top-end Mayfair project
Developer confirms Juan Pablo Molyneux will create the residents’ communal areas for 1 Mayfair, the forthcoming RAMSA-designed scheme billed as 'London’s most exclusive address'.
Dress to Impress: An interior designer’s guide to prepping a home for sale
As CEO of design studio Angel O’Donnell, Richard Angel is entrusted with creating the interiors for some of PCL's top developments, so which principles has he applied to making his own house sale-ready...
Five reasons why you should commission a British interior designer
As big-spending international studios increasingly look to make their mark on the UK scene, Oliver Burns MD Alex Holden explains why British design - and designers - will always be in fashion...
By Alex Holden
Most read
Super-prime agent & social media star launches ‘game-changing’ property brokerage
One of London's best-known top-end agents has set up a 'forward-thinking' luxury property brokerage that 'understands the power of storytelling & digital influence in a new era of property.'
By PrimeResi
Super-prime developer lines up £225mn scheme in Notting Hill
Valouran continues to build pipeline of landmark projects, unveiling plans for a 'major play' on Westbourne Grove.
DDRE Global brings in major player to realise American ambitions
Anastacia Murray-Watson has joined Daniel Daggers' luxury brokerage after more than 18 years at Knight Frank.
West End office building set for boutique luxury resi conversion
Dukelease & BST England have teamed up to transform a handsome period block on Hallam Street into six high-end apartments.
Salary Survey: What are UK property professionals earning in 2025 – and what do they really value?
New report reveals how salary structures & hiring trends are evolving in response to market conditions & new legislation.
Dexters names new CEO
Estate agency's CFO & Deputy CEO Ash Kashyap steps up to the top job as Andy Shepherd retires.
By PrimeResi
Former Savills Director launches indie buying agency
After a successful career in Edinburgh & London estate agency, Charles McCosh's new venture provides property search services across Buckinghamshire, Berkshire & Hertfordshire.
By PrimeResi
John D Wood & Co. recruits Knight Frank’s Kilgarriff to lead Central London Lettings
A senior KF operator has moved to a key role in Polly Ogden Duffy's team at JDW.
By PrimeResi
Property agency sponsors Olympic swimming champion
Knight Frank says multi-gold medallist James Guy MBE will be an 'inspiring ambassador' for its brand.
Foxtons’ sales revenue jumps 73% to hit a ten-year high
The high-profile agency had a 'very strong start to the year' as buyers scrambled to beat the stamp duty deadline.
LATEST ARTICLES
Prime Purchase recruits SW London specialist
Abigail Frankish has joined the Savills-owned buying agency from Aykroyd & Co.
From the small screen to the big smoke: On 25 years of Location, Location, Location & the re-evaluation of prime London property
Savills' research chief Lucian Cook reflects on the ups and downs of recent years, and how the latest run of events - from a new government to tax changes - could shape the prime property market in 2025.
By Lucian Cook
4 Charts: Exploring prime property buyers’ priorities in 2025
Savills' latest client survey reveals changes in how committed people are to moving home, as well as how top-end budgets have shifted, and how key concerns have evolved in the last year.
By PrimeResi
Kerzner unveils plans for new One&Only resort & resi project in the US
The forthcoming ultra-luxe enclave in Hudson Valley is being developed in partnership with Florida-based Nolan Reynolds International & the Culinary Institute of America.
‘There are clear signs of renewed confidence across PCL’ as deal numbers climb
JLL recorded 13% more residential transactions in Prime Central London in Q1 this year compared to last.
By PrimeResi