Main image: Aman Residences in New York
Why the future of branded residences looks brighter than ever
Branded residences are catching the quick eye of the global affluent, says Luxury Portfolio International's president, Mickey Alam Khan, as location, safety, privacy and amenities top wish-lists.

Mickey Alam Khan is President of Luxury Portfolio International, the leading network of the world’s premier luxury real estate brokerages and their top agents
Branded residences prove resilient as more luxury lifestyle brands enter the property world
The branded residences sector is "more diversified than ever before", declares Savills, as new players from the fashion, culinary, celebrity and design world muscle-in on an area traditionally dominated…
Beyond Hotels: On the future of branded residential
Hotels may dominate the international branded residence space, but there's scope for lifestyle brands - from food and drink to fashion and tech - to move into the sector, suggests Riyan Itani.
By Riyan Itani
Northacre moves into branded residences with St.Regis at No.1 Palace Street
Luxury property developer Northacre and top-end international hotelier St. Regis have signed a license and management agreement to create 72 St Regis-branded apartments opposite Buckingham Palace.
Companies in this article
Luxury Portfolio InternationalMost read
Strutt & Parker recruits high-flyer Reynolds to lead UK resi sales
Key player joins leadership team as 140-year-old agency ramps up prime & super-prime ambitions.
Trophy Holland Park villa fetches over £40mn
Boost for embattled PCL market as 19th century Italianate mansion sets 2025 benchmark.
Rumourmill Roundup: 7 big tax changes that could hit the property market this Autumn
A flurry of Treasury leaks & speculation surfaced over the summer holidays, including proposals to end Stamp Duty, extend CGT & IHT, and to introduce a new annual property tax.
By PrimeResi
DDRE expands into the North West to tap growing UHNW market
Brokerage moves to meet 'new wave' of demand for high-value homes across Cheshire, Merseyside, the Wirral & Greater Manchester.
London Square bags planning for prime Battersea project
Waterfront site opposite the Chelsea Embankment - derelict for a decade - is to deliver 118 new homes.
Knight Frank expands in East Anglia
Georgie Veale has moved from the London-based Country Department to head up the agency's new operation in Suffolk.
Brokerage hires ex-Chestertons director to head new business development arm
Harding Green’s new tech-driven division aims to provide self-employed agents with ‘corporate-level’ lead flow.
Super-prime St John’s Wood townhouse pitched as ‘possibly the best value home in the area’
Multi-million-pound price cut makes 'ambassadorial' Hamilton Terrace residence one of PCL’s best deals, says agency.
‘Magnificent’ renovated Gothic Manor in the Cotswolds seeks buyer
This is the first time Stanley Park has been offered for sale as a single residence, following a huge restoration & a rockstar rental.
By PrimeResi
Draker & KFH combine to create ‘one powerful agency’
The two London estate agencies have been co-branded following their recent acquisitions by Lomond.
By PrimeResi
LATEST ARTICLES
New Housing Secretary amid major government reshuffle
Angela Rayner has been replaced by Steve Reed - the former Environment Secretary, leader of Lambeth Council, and co-Chair of the VNEB Regeneration Board.
By PrimeResi
Survey reveals shifting UHNWI strategies in PCL
Savills poll of leading advisers shows London’s ultra-wealthy reassessing residency amid mounting tax pressures.
Echlin signs industry big-hitter Collins as £200mn luxury pipeline takes shape
Mark Collins, the former Chairman of Residential at CBRE, has joined the expanding design & development firm as non-exec director.
Housing Secretary resigns over Stamp Duty miscalculation
'I deeply regret my decision to not seek additional specialist tax advice,' says Angela Rayner.
By PrimeResi
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes.