Why branded residences are the name of the game
There are compelling reasons behind the recent explosion in popularity for residential schemes affiliated with well-known luxury brands, explains Quintessentially Estates' Simon Garcia...

Simon Garcia is a Partner at Quintessentially Estates, part of the highly renowned Quintessentially Group, the world’s leading source of global premium audience related intelligence, access to and curated lifestyle services.
Rosewood ‘intensely focused’ on branded residences rollout
Luxury hospitality group gears up to boost its portfolio of five-star residences around the world, and embark on some stand-alone residential projects...
By PrimeResi
Branded residences prove resilient as more luxury lifestyle brands enter the property world
The branded residences sector is "more diversified than ever before", declares Savills, as new players from the fashion, culinary, celebrity and design world muscle-in on an area traditionally dominated…
Brand & Deliver: On the evolution of luxury branded residences
The global branded residential property sector is changing, reports Knight Frank, as more hotel and lifestyle brands bring new visions and more diverse ambitions.
By PrimeResi
Companies in this article
Quintessentially EstatesMost read
Mapped: Comparing values & performance across Prime Central London
From Bayswater to Westminster, this is how London’s top neighbourhoods are stacking up in 2025.
Major prime agency installs new lettings boss
Daniel Fisher will lead the 153-year-old firm's lettings business into its 'next chapter'.
Knight Frank launches new Windsor office
Agency looks to boost presence in the Home Counties with latest addition to its network.
Rumourmill: Treasury considers Mansion Tax with CGT on high-value homes
The Chancellor is reportedly looking into charging Capital Gains Tax on top-end homes, and/or the prospect of an annual levy on the most expensive properties.
By PrimeResi
Prime Purchase recruits well-known Home Counties buying agent
Mark Crampton has returned to the Savills-owned buying agency.
By PrimeResi
Ranked: The cost of buying, owning & selling a $2mn property around the world
New research goes beyond the listing price to reveal the true cost of a high-value residence, from Singapore to London.
Rumourmill: Reeves mulls new property levy to replace stamp duty
Treasury said to be weighing charge on £500k+ homes, with council tax overhaul also on the table.
Savills hires ex-Strutts director to head Guildford resi sales
Ed Boden previously spent eight years at Strutt & Parker, where he ran the South Kensington and Chelsea branches.
In Pictures: Residence One project in Knightsbridge ‘sets a new benchmark for mews living’
Reworked freehold property on Ennismore Gardens Mews is being pitched at £8.35mn.
Landmark Westminster office block with development potential sells for £245mn
Queen Anne's Mansions is currently home to the Ministry of Justice; its new owner is 'exploring all potential avenues for the site’s future.'
By PrimeResi
LATEST ARTICLES
Super-rich tenant shells out £75k pw for Mayfair mansion as high-value rentals surge
The number of 'ultra-high-end' rental deals in London has doubled in the last year, new figures indicate.
A swirl of speculation: Tom Bill cuts through the ‘noise’ of recent tax rumours
'I’d be surprised if there was anything to tax in PCL from the last decade as prices have fallen 20%,' notes Knight Frank's UK resi research chief.
By Tom Bill
Ranked: The world’s best cities for ‘living well’ in 2025
Swiss bank Julius Baer has analysed the top locations for wealthy folk 'looking to live the good life'.
By PrimeResi
Agency reports slew of top-end deals in Richmond as buyers home in on SW London
Price records fall as househunters compete for 'once-in-a-generation' opportunities in outer prime hotspots.
Prime London rental growth slows as stock levels hit four-year high
There were 18.3% more homes on the market at the end of last month than a year earlier, LonRes data shows.