‘Innovation in services & amenities will become increasingly essential': On the future of branded residences
As the branded resi sector continues to grow at a remarkable pace, Michele Galli of The One Atelier explores what’s driving the evolution and resilience of this luxury niche.

Michele Galli is CEO of The One Atelier, a complete turn-key service company for the development of luxury real estate projects, overseeing the entire process from idea generation to handover.
The Rise & Rise of Branded Residences: 12 industry experts explore the trends, challenges & future of the sector
A panel of experts and industry insiders from The Luxury Property Forum explore the evolution, the challenges and the future of branded residences.
By Priya Rawal
Assessing the value & premium of luxury branded residences
Four decades after the branded residences model emerged, pioneered by Four Seasons, this niche financial strategy has evolved into a diverse & thriving sector of the global real estate market, explains…
Six Charts: Exploring EMEA’s branded residences boom
Who are the major players, what are the premiums, and which locations are seeing the biggest growth in branded schemes?
Most read
Former embassy sold in Mayfair’s biggest house deal of 2025
‘Landmark’ sale of £22mn Park Street mansion shows resilience of PCL market, say agents.
In Pictures: ‘One of the finest homes in South West London’ hits the market at £25mn
Agents expect 17,000+ sq ft trophy home in Fulham to attract strong interest from PCL-based buyers seeking scale & seclusion.
In Pictures: Vast Georgian-style mansion in Kensington seeks £35mn
'This really is the house which has everything,' says sales agency.
Charles Curran: Forget the hype, this is reality
Boutique estate agency boss (and former private equity banker) rails against misplaced optimism - calling for honesty, realism and tough love in today’s Prime Central London market.
Russell Simpson builds Mayfair team
Beau McCarty has joined Hermione Russell's recently-opened office.
By PrimeResi
Green light for ‘landmark’ redevelopment scheme in Chelsea
Transformation of one of the neighbourhood's 'most iconic sites' is due to deliver 24 luxury homes and a flagship retail space.
DDRE Global brings in Eales as head of agency
Arrival of Strutt & Parker’s former deputy head of resi marks a 'new era' for the luxury real estate brokerage.
Brokerage recruits ex-Savills department head
Sam Pagett will be covering the Cheltenham patch as a Moveli broker.
American, Chinese & Israeli tenants ‘dominate’ London’s luxury rental market in 2025
Super-prime lettings agency flags 'influx' of Hollywood A-listers looking for turn-key homes in North London, amongst other trends.
By PrimeResi
Is the Prime London sales market turning a corner?
Latest LonRes data shows strong pick-up in under offer numbers and stabilising values - along with signs of a resurgence at the very top-end
LATEST ARTICLES
Landlord & tenant price expectations ‘widen’ as policy change looms
Landlords are 'assessing options' ahead of the Rental Reform Bill becoming law, says Savills.
By PrimeResi
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes.
Elle ramps up branded resi expansion with two new launches
Fashion brand's double launch in Brazil follows a debut residential project in Miami and a second scheme in Dubai.
By PrimeResi
Hybrid agents gain ground in the £1mn+ market
TwentyEA flags 'a notable changing of the guard' in the estate agency arena, as a broker platform posts dramatic growth.
By PrimeResi
Ultra-luxe Dubai mansion sold in region’s latest ‘benchmark’ deal
Super-rich buyer splashes out on AED 150mn super-home in Dubai Hills Estate