Watch: Londonewcastle partners with Elle Deco magazine for Covent Garden penthouse showcase

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Main image: Ben Spriggs (left & Rob Soning

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In Pictures: PrimeResi takes a tour of the two contrasting marketing units at one of London's most-anticipated luxury developments.
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"101 on Cleveland has been designed to capture the essence of Fitzrovia’s urban grain with an emphasis on traditional craftsmanship," say developers Art Invest Real Estate, ECE and Dukelease.
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PLP Architecture, MSMR and Yabu Pushelberg are creating a statement mixed-use scheme in the heart of the Square Mile, delivering 160 high-spec private residences alongside a luxury hotel in a 43-storey…