How do you value a property that doesn't exist?

Views

Savills' Claire Reynolds answers the call to put a price on a lavish apartment on Oxford Street. The catch? It's on the shop-floor of the flagship John Lewis department store.

Written by

Claire Reynolds

Head of Residential Sales (Marylebone) at Savills

Claire joined Savills in 2005, moving from the Esher office to Mayfair and opened the Marylebone office in 2013, where she is now Head of Office. She specialises in selling flats, houses and new developments across Marylebone and Fitzrovia. Contact 22 Devonshire Street London W1G 6PF T: +44 (0) 20 3527 0401

This content is available only to PrimeResi Members.

If you have a membership login below, otherwise join Prime Resi today for full access to the Journal of Luxury Property.

What to read next

Feature

Kam Babaee’s K10 Group makes another ultra-prime splash with the launch of a remarkable 38,000 square foot heritage project on the crest of Richmond Hill, drawing inspiration from Syon House and Versailles...
News

One Point Six launches £4.75m apartment on Pont Street reworked to incorporate 5,000 year old interior and architectural design practice
Feature

As we learned last week, super-prime buyers were out in force in the first six months of the year, splurging nearly US$14 billion on homes in New York, Los Angeles, Hong Kong, London, Sydney, Singapore…