Three key themes for prime buyers to consider in the current market
2022 has so far been defined by high demand and low supply - and the return to more balanced conditions doesn’t appear imminent, writes buying agent Plum Fenton

Plum is one of London’s brightest, lifestyle-led buying advisors with her finger firmly on the pulse of the city. Her job is sourcing homes to rent and buy for Haringtons’ investor and end user clients but before that she worked in Chelsea as a lettings negotiator, in Hong Kong as an investment liaison for international clients, and most recently in London’s new homes sector, advising developer clients on new schemes.
Prime London Market Snapshot: Tight supply & returning demand push prices & rents up in PCL
"The property markets in central and outer London are increasingly on different trajectories," says Knight Frank, as the latest market indices shine a light on sales and lettings trends.
Monday Market Review: Key figures & findings from the last seven days
Catch up on all the latest market movements and commentary in less than five minutes, featuring data and analysis from Zoopla, ONS, TwentyCi, Rightmove, Savills & more…
Monday Market Review: Key figures & findings from the last seven days
Catch up on all the latest movements and commentary in less than five minutes, featuring data and analysis from Propertymark, Knight Frank, Hamptons International, Savills & more…
Companies in this article
HaringtonsMost read
Daggers bolsters ADVSR team as digital real estate platform hits $10bn milestone
New Head of Global Partnerships, Graeme Grossman, joins fast-growing venture aiming to 'democratise global property marketing'.
Ghelamco kicks off construction at £140mn Battersea Waterfront scheme
The former candle factory site is the last project masterplanned by the late star-architect Michael Squire.
By PrimeResi
Denham Place Revisited: Grade I Buckinghamshire mansion now ‘priced to sell’ at £45mn
Historic private palace, originally asking £75mn, is being billed as 'England’s most opulent estate'.
Prime Purchase recruits Knight Frank’s Pritchard-Gordon
Buying agency signs up seasoned specialist to cover the eastern counties.
First Look: Inside London Square’s luxury resi revamp of Westminster Tower
The Aldar-owned developer is aiming to usher in 'a new era of refined living' along the Thames with its debut Prime London play.
Buyer demand sinks in PCL as non-dom uncertainty persists
'The wrong end of the telescope is being looked down in relation to foreign investors,' warns Knight Frank's Tom Bill.
By PrimeResi
In Pictures: Tatjana von Stein-designed show apartment unveiled at luxury Mayfair scheme
£10.95mn Art Deco-themed residence is the second in a series of designer collaborations at 60 Curzon, on the site of legendary A-list hangout Mirabelle.
In Pictures: Luxury brokerage lists £40mn super-home at The Glebe
Buying an apartment at the record-breaking boutique scheme in Chelsea is 'like acquiring a da Vinci', says firm launching one of the biggest instructions of 2025 so far.
London’s super-prime rental market booms as non-doms ‘keep their options open’
'A lot of clients have elected to rent as opposed to buy' in the face of tax reforms, says Knight Frank.
By PrimeResi
New Nine Elms tower ‘outperforming traditional prime postcodes’ as rental yields top 5%
Apartments at Zone One's tallest resi building were launched onto the market last year.
LATEST ARTICLES
Mercedes-Benz & Dolce&Gabbana launch lavish branded resi sales suites in Miami
JDS Development Group opens to the doors to a pair of remarkable marketing galleries in Florida, including a 'museum-like' residential debut for D&G.
By PrimeResi
Ireland’s prime country homes market surges by 44%
Savills reports 'robust demand' for luxury residences from both domestic & international buyers.
Bvlgari-branded private mansions planned for the Bahamas
Luxury brand's Caribbean debut will 'go beyond luxury'.
How London’s super-rich will live in 2025, according to a buying agent
PCL specialist Ranjit Thaker predicts these four trends will be big with wealthy homeowners in the year ahead.
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes