‘There is more than enough room in this marketplace for a new agency model’: Trio of high-end London agents launch new venture


Aston Chase alumni Ben Sloane and Richard Bryce have joined forces with Primrose Hill specialist Jonathan Brandling-Harris to target the North West and Central London market.

A trio of high-end agents have launched a new firm targeting the prime North West and Central London market.

Ben Sloane and Richard Bryce, who until recently ran the lettings arm of boutique PCL agency Aston Chase, have teamed up with former Knight Frank and Savills man Jonathan Brandling-Harris on the venture, called House Collective.

Brandling-Harris, an ex-professional rugby player, has spent the last three years running his own boutique agency focused on the Primrose Hill market.

The new Camden-based outfit will offer sales, acquisitions, lettings, and property management services, and the grand plan is to “challenge the status quo and to build a more personal and bespoke business model that benefits the client, the customer, and the surrounding community”. An expansion into Prime Central London is on the agenda within the next three years.

A strong start has been reported by the founders, with two “notable” houses tucked away in Primrose Hill, and lettings deals signed in Hampstead, Primrose Hill and Little Venice. Instructions include a £4.5m townhouse on St Mark’s Crescent (below) and a £2,300 per week rental on Edis Street.

Ben Sloane: “Our individual experience within a relatively niche area of the market (North West and Central London) offers clients and customers a truly unparalleled level of service, with a refreshingly straightforward, human, and down-to earth approach. Our combined industry expertise, area knowledge, and contact base will ensure the highest level of personalised service to our clients. We love what we do, and who we work with, and it is incredibly rewarding to be able to do this collectively, with our own vision of what ‘it’ should look like.”

Jonathan Brandling Harris: “Having built a successful business with Primrose Collective, I wanted to expand on this and offer that same bespoke approach to a wider area. Primrose Collective proved that this fresh and creative business model worked. And now, as House Collective evolves, our values and mission statement remain the same; we are challenging the corporate status quo and raising industry standards. For clients, this individual, creative and ethical approach delivers a service that truly meets their needs and showcases their property to the highest of standards. As our clients and partners will testify, we are more connected and invested in the community than any other agency – aided by the fact that we live where we work. House Collective continues to make property personal.”

Richard Bryce: “There is more than enough room in this market-place for a new agency model, combining the best aspects of the corporate and the independent approach. To our clients and customers this means their requirements are handled by seasoned professionals well equipped with wide-ranging experience, the necessary attributes, and the skill to deliver. People have asked ‘is this the right time’, however the extraordinary circumstances we have all been living and working in of the last twelve months have ably demonstrated the London property markets resilience, and opportunity for good hard working and proactive agents who are committed to the evolution of an industry and to raise standards, remains. Quite simply it is hard not to be anything other than tremendously excited by the prospects.”

Contact Book
  • House Collective
  • 31 Oval Road, London NW1 7EA
  • T. +44 (0) 207 099 6699
  • E. [email protected]
  • IG. @house_collective_
  • LinkedIn. House Collective
  • Twitter. @House_C0
  • Facebook. @housecollective

Photo credit: Nicholas Worley