The Life of Luxury & How to Sell It
Luxury is its own market, but who shops there? Who sells there? What's the best strategy? Researchers at Harvard Business School have examined consumerism at the top of the curve - from high fashion and luxury watches to prestige cars and top-end experiences - to produce a series of 12 insight papers...
To sell luxury, should it still be called luxury?
While the luxury sector is experiencing unprecedented worldwide success, it is also facing an existential crisis, as Professors Jean-Noël Kapferer and Anne Michaut explain...
Marriott to expand its branded residence portfolio ‘by more than 70% by 2022’
Ritz-Carlton owner has grand ambitions to develop many more stand-alone luxury residential schemes around the world in the coming years
Introducing: The Prime Residential Almanac
A prestigious, practical companion book for luxury property professionals. Available now
Most read
The Times: Is London’s housing market on the edge of freefall?
PCL agents report steep ultra-prime slowdown as tax changes drive flight of international buyers.
‘The London market has turned a corner,’ reports super-prime agency despite slump in £15mn+ sales
41% fewer ultra-prime sales were agreed in Prime Central London in the first half of this year compared to 2024, but Beauchamp Estates thinks the market is now 'levelling out'.
Deal sealed on best-in-class South Ken townhouse
Low-key marketing campaign delivers super-prime success on one of SW London's top garden squares.
Former Chestertons Director launches SW London estate agency
Robert Sturges wants to rebuild collaborative agency practices in prime London.
‘A lot has changed over the last six months’: Savills slashes 2025’s house price growth forecast
But the five-year outlook for the mainstream market has been slightly upgraded.
‘We’re kicking ass’: Michael McHale & Sam Patterson of KIRE on rewriting the estate agency rulebook
'We realised that agents could become the glue that brings a community together': PrimeResi meets the founders of NW London’s hottest boutique property agency.
Top super-prime agent Lloyd launches off-market advisory firm
'Mr Mayfair's' new independent venture focuses on discreet sales & acquisitions across London’s most prestigious postcodes.
Standout sale at The OWO ‘underscores the enduring appeal of London’
‘One-of-a-kind’ £17.95mn residence sold in latest marquee deal at landmark Whitehall development.
Renovated A-list Cotswold farmhouse seeks £22.5mn
'Kitesbridge Farm is a landmark estate blending historic charm with modern architecture and top-tier design,' says UK Sotheby’s International Realty.
Super-prime design studio Elicyon lands in Singapore
Charu Gandhi's London-based firm has expanded its operations to support the delivery of top-end projects across Asia.
LATEST ARTICLES
Foxtons profits jump 31%
'It’s been a strong start to the year,' says estate agency boss - but 'we expect a more challenging second half.'
In Pictures: Penthouse project at The Broadway promises to ‘set a new standard for contemporary luxury living’
Elite design and delivery team to transform shell-and-core space at the former Scotland Yard HQ into a 'legacy' super-prime residence.
Agency reports Wimbledon deal flurry as buyers chase ‘best of both worlds’
While traditional PCL markets continue to struggle, this SW London neighbourhood is seeing competing bids, record deals and properties selling after a single viewing.
Prime London Property Market Snapshot: Week 30, 2025
42% fewer sales were agreed in Week 30 2025 compared to the same seven day period in 2024, and 9% fewer through the year so far.
This too shall pass: On noise, narrative & the need for perspective in Prime Central London
Richard & Sophie Rogerson explain why the reality of London’s luxury market may be more resilient than the headlines suggest - and what policymakers must do next.