'The last thing you would want to do is openly advertise it': North London super-agent’s advice on selling a £250mn trophy mansion


One of London's finest private residences, The Holme in Regent's Park, made global headlines last week after reportedly going up for sale at £250mn; as the world awaits the outcome, veteran agent Trevor Abrahmsohn weighs in on the art of selling a masterpiece.

Written by

Trevor Abrahmsohn

Managing Director at Glentree

Trevor Abrahmsohn founded Glentree Estates in 1976. He has since sold some of the most notable and largest mansions in London to such luminaries as the Kazak billionaire who bought Toprak Mansion in the Bishops Avenue for a reputed £50 million; Witanhurst, the second largest home in London, for £50 million, and the Eccleston mansion in Kensington Palace Gardens for $100 million. A-list clients include Lakshmi Mittal, Sir Martin Sorrell, Richard Caring, Richard Desmond, Joan Collins, Gerald Ronson, Lulu and other celebrities. Former Prime Minister, Lady Thatcher has been to his house for tea and President Mikhail Gorbachev was the guest of honour at his company’s 33rd anniversary party at Toprak Mansion. He has sold over £3 billion worth of property in 35 years.

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Main image: 'Even the government seems to have resigned themselves to accepting that there will be a shortfall in new homes from the target figure of 300,000 per annum, which is a great pity'