The Image Is Everything: On the risks & rewards of CGI for luxury property developments
Computer generated images and animation have become de rigueur in property marketing - and the stakes are high and rising, explains Mark Gleghorn of DBOX

Mark Gleghorn is Managing Partner of the London and Hong Kong offices of DBOX, a global branding & marketing firm for property and architecture. DBOX also maintains offices in Los Angeles, Miami and New York.
What does the future of the prime residence look like? Exploring the impact of Covid-19 on luxury property development
Knight Frank has looked into how Covid-19 is accelerating design trends and impacting housing delivery, suggesting some key evolutions for the future of the global prime residence.
By PrimeResi
Branded residences prove resilient as more luxury lifestyle brands enter the property world
The branded residences sector is "more diversified than ever before", declares Savills, as new players from the fashion, culinary, celebrity and design world muscle-in on an area traditionally dominated…
Brand Values: Exploring the price premium & potential of the world’s branded residential developments
A burgeoning global crop of luxury 'branded residences' command an average price premium of 31% over non-branded counterparts, according to new research by Savills - but there are significant differences…
By PrimeResi
Companies in this article
DBOXMost read
Knight Frank creates new UK board
Property agency assembles top-level team to drive long-term growth & strengthen operations.
Almacantar reports ‘landmark’ sale at The Bryanston
Buyers have splashed almost £55mn on apartments at the developer's super-prime West End projects in recent months.
In Pictures: £13.5mn RH collaboration unveiled at The Whiteley
American super-brand curates 4,000 sq ft duplex at luxury west London scheme in UK first.
In Pictures: Grand Nine Elms duplex apartment seeks £32mn
HBA Residential has designed interiors for an extraordinary ground-level super-prime home in Excel Winner's Thames City development.
By PrimeResi
London Square adds big Wimbledon site to expanding portfolio
Latest SW London deal marks the developer’s fifteenth acquisition since late 2023, and third major move this year.
Big-brand luxury property agency rolls into the Cotswolds
The region's property market makes for 'fertile ground' as the wealth corridor expands, says United Kingdom Sotheby’s International Realty.
Agency bags trio of trophy listings in St George’s Hill
Savills Weybridge's new instructions include one of only a handful of original W.G. Tarrant houses on the exclusive private estate.
Savills & Knight Frank alumni acquire Jackson-Stops Exeter
Seasoned agents SJ Bingham-Chick & Tom Bedford have bought the business from longstanding director Richard Addington.
Grade I listed Kent mansion hits the market at £23.5mn
The sale of Holwood House represents the 'first real test of the spring market', say agents.
D&G ‘on a mission’ to recruit 50 new self-employed brokers this year
James Evans' estate agency is looking for 'entrepreneurial individuals keen to bring Selling Sunset or Love It or List It vibes to their local neighbourhoods.'
By PrimeResi
LATEST ARTICLES
Designed to Sell: Five home staging principles for attracting today’s luxury buyers
Top designer Ed O’Donnell reveals how art, furniture & colour can shape how a property is perceived, drawing on recent projects at The OWO, Centre Point, Lancer Square & River Park Tower.
By Ed O’Donnell
New sanctions compliance legislation for all lettings agents is less than a month away
Caroline Walters explains how to get up to speed before next month's important AML changes come into force.
London Square adds big Wimbledon site to expanding portfolio
Latest SW London deal marks the developer’s fifteenth acquisition since late 2023, and third major move this year.
Agency bags trio of trophy listings in St George’s Hill
Savills Weybridge's new instructions include one of only a handful of original W.G. Tarrant houses on the exclusive private estate.
Kent housebuilder expands team as pipeline grows
Former Berkeley Group director Sean Ellis is leading a significant expansion drive at Fernham Homes.
By PrimeResi