The Image Is Everything: On the risks & rewards of CGI for luxury property developments
Computer generated images and animation have become de rigueur in property marketing - and the stakes are high and rising, explains Mark Gleghorn of DBOX
Mark Gleghorn is Managing Partner of the London and Hong Kong offices of DBOX, a global branding & marketing firm for property and architecture. DBOX also maintains offices in Los Angeles, Miami and New York.
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Knight Frank has looked into how Covid-19 is accelerating design trends and impacting housing delivery, suggesting some key evolutions for the future of the global prime residence.
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A burgeoning global crop of luxury 'branded residences' command an average price premium of 31% over non-branded counterparts, according to new research by Savills - but there are significant differences…
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