Talking Heads: Prime property agents on the end of POA

By PrimeResi Editor

A longstanding feature of high-end listings, ‘price on application’, is on the way out after Trading Standards deemed the term both ‘misleading’ and ‘unlawful’. But what do London’s prime property specialists make of the decision, and how will the change impact the market - and marketing process - in the luxury sector?

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Main image: A typical Victorian residential building in London