Main image: The Pavilions
Super-prime rental market hits ‘all-time high’ in north London as UHNW tenants shell out up to £40k pw
Values spike across St John’s Wood and Regent’s Park as overseas families increasingly opt for luxury developments over five-star hotels for their summer sojourns
Wealthy tenants act fast as London’s super-prime rental market surges in uncertain times
Demand for expensive rental homes in London has escalated this year, but supply is tightening - meaning some super-prime lets are being agreed in double-quick time as tenants look to beat the competition…
By PrimeResi
Students return to bolster Prime Central London’s rental market
Domestic and international students account for a quarter of all Dexters' tenant applications in central London, rising to well over two-thirds in some educational enclaves;
By PrimeResi
Ben Sloane of Aston Chase on London’s super-prime rental trends
INTERVIEW: The lettings director at one of PCL's most successful boutique agencies discusses how recent policy changes have affected the market, the skills required to make it as a top fee-earner, and…
By PrimeResi
Companies in this article
Aston ChaseMost read
Investor-developer acquires 86-unit PCL portfolio for £28mn
'A few years ago, you simply wouldn’t have seen assets of this quality and in these locations pricing at that level,' said Leufroy, which has exchanged on a quartet of buildings in Notting Hill & Kensington.
Prime London property market heading for ‘worst year since Covid’
18% fewer £5mn+ sales have been recorded in London this year compared to 2024, while no deals have gone through above £50mn.
By PrimeResi
RBKC signs off on £10bn Earls Court scheme
Decision completes dual-borough backing for the transformation of central London's biggest cleared development site.
Deal sealed on £17.5mn Cadogan Square restoration project
Rare unmod opp on the famous garden square could become one of RBKC’s finest residences, say agents.
Harding Green acquires boutique NW London agency
Laurence Leigh Residential has been running since 2007.
By PrimeResi
Agency lists 1/8th share of Mayfair penthouse for £1.05mn
Fractional ownership is catching on with PCL buyers, says Russell Simpson, as a share in a 'sublime' duplex on historic Queen Street goes on the market.
Luxury brokerage flags tight supply & strong deal flow in Mayfair
UK Sotheby’s International Realty reports unusually competitive conditions in the historic neighbourhood after completing £172mn of transactions.
Branded Residences: Louis Keighley on what’s still missing from the sector
Savills' Global Residential Development Consultancy chief identifies three big opportunities in the rapidly expanding branded resi arena...
PCL to underperform against ‘modest’ UK property price growth in 2026 – Chestertons
The market is beginning to stabilise, says leading estate agency, with house prices predicted to rise by only 1-2% across the country next year.
By PrimeResi
‘Momentum shows little sign of slowing’: Branded resi sector records another year of ‘exceptional growth’
Fresh analysis by Savills suggests the global branded residential development niche expanded by nearly a fifth in 2025.
By PrimeResi
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By PrimeResi