You may have noticed a recent research report by Strutt & Parker getting rather more social media traction than most estate agency findings…
The Evening Standard ran a feature (here) highlighting some suggestions from the S&P team, about how Millennials could go about saving up for a £94,000 deposit to buy a home. These suggestions included not buying sandwiches, lottery tickets or phone upgrades – and did not go down well.
Here’s a selection of the more amusing Twitter reactions:
I'm no stranger to a controversial press release here and there but @struttandparker takes the biscuit this week (or rather tells you not to eat any so you can buy a house instead)
— Russell Quirk (@eMoovCEO) November 15, 2017
Strutt & Parker marketing team spotted.. pic.twitter.com/zePq832vNm
— Henry Pryor (@HenryPryor) November 14, 2017
@struttandparker I wish I could buy a home. But those sandwiches are just too good to turn down.
— Shaun (@imdoingmybestok) November 14, 2017
basically the housing crisis has been caused by pret. pls can someone put this on a graph
— Isabelle Fraser (@izzyfraser) November 14, 2017
Discounted ideas by @struttandparker 1) Why not wear a jumper instead of putting the heating on? 2) Turn your pants inside out to save on washing costs 3) Just earn more money 4) Walk to work – dont pay transport costs 5) dont call people use reverse call instead.
— Paul Gaffney (@GaffneyPaul) November 14, 2017
Entitled 50-something who bought their now £million house back when it cost 100K/@struttandparker: why don't you own a house yet?
— Antoine Hosri (@hos_ri) November 14, 2017
Find a comfy cardnoard box. A refrigerator box is good. Live in it. Shower at a gym, sneak in. Eat nothing but canned beans.
— NoReallyImANiceBitch (@TrollBeGoneNao) November 14, 2017
'Millennials must stop buying sandwiches to afford a house', say London estate agents Strutt & Parker.
Here is a parking space on their website. £220 a week. pic.twitter.com/krXTEd2LY3
— Dai Lama (@WelshDalaiLama) November 14, 2017
— EatByInstinct (@EatByInstinct) November 14, 2017
Read Vice Magazine’s in-depth assessment of the research here