Strutts suffers a PR calamity over Millennial spending advice

A misjudged research report has caused a bit of a fuss on social media

You may have noticed a recent research report by Strutt & Parker getting rather more social media traction than most estate agency findings…

The Evening Standard ran a feature (here) highlighting some suggestions from the S&P team, about how Millennials could go about saving up for a £94,000 deposit to buy a home. These suggestions included not buying sandwiches, lottery tickets or phone upgrades – and did not go down well.

Here’s a selection of the more amusing Twitter reactions:

Read Vice Magazine’s in-depth assessment of the research here