HNW buyers 'can currently tap into an unusually wide super-prime new-build offering' in the capital, writes Katy Warrick of Savills, as shifting trends present challenges & opportunities for luxury developers.
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41% fewer ultra-prime sales were agreed in Prime Central London in the first half of this year compared to 2024, but Beauchamp Estates thinks the market is now 'levelling out'.
Resilient demand in the face of uncertainty has boosted new developments' £10m+ market share from 18% to 34% in the last two years, reports Knight Frank, as the super-rich prioritise security and hotel-grade…
The top-end rental sector is emerging as the real winner as more UHNWIs opt for experience over ownership, explains Yasmin Ulhaq - but what are the implications for developers & property pros?