Social media campaign generates 70% of buyers at new north London scheme
It’s amazing how many developers still aren’t incorporating social media into their sales campaigns, says former Apprentice star-turned-marketeer Jamie Lester
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US-style marketing campaign drives £30m sales flurry at Battersea scheme
Avanton’s faith in the power of TikTok and social media influencers looks to be paying off.
Savills to launch new ad campaign on Boxing Day
High-end agency wants to ‘celebrate the relationship that we all have with our homes’
Developer signs up influencers to ‘test-drive’ new Battersea scheme
London and other European cities are playing catch-up to the States when it comes to influencer-driven marketing, says Avanton.
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