Searching for the wow factor: Exploring the 'next level features' tempting today's trophy home buyers

Views

From hotel-branded residences to resort homes, demand for trophy assets remains strong amongst the global super-rich, says Jennifer Woodring of Luxury Portfolio International.

Written by

Jennifer Woodring

Vice President, Marketing & Brand Collaborations at Luxury Portfolio International

As the Vice President of Marketing and Brand Collaborations at Luxury Portfolio International, I am passionate about creating and executing innovative marketing strategies that elevate the brand and generate value for our members and partners. With over 10 years of experience in luxury retail, hospitality and real estate industries, I have developed a deep understanding of the needs and preferences of affluent consumers and how to reach and engage them through various channels and platforms.

This content is available only to PrimeResi Members.

If you have a membership login below, otherwise join Prime Resi today for full access to the Journal of Luxury Property.

Main image: Aston Martin Residences, Miami

What to read next

News

Knight Frank's latest index shows annual growth slipped from 2.3% to 1.4% in Q1, but 91% of the 55 markets tracked were still in positive territory.
Views

This summer's sporting palooza will act as a guided tour for the world's wealthy, and smart agents are already lacing up their boots, explains Billy Nash.
Views

As the branded resi sector continues to grow at a remarkable pace, Michele Galli of The One Atelier explores what’s driving the evolution and resilience of this luxury niche.