Main image: Aston Martin Residences, Miami
Searching for the wow factor: Exploring the 'next level features' tempting today's trophy home buyers
From hotel-branded residences to resort homes, demand for trophy assets remains strong amongst the global super-rich, says Jennifer Woodring of Luxury Portfolio International.
Written by
Jennifer Woodring
Vice President, Marketing & Brand Collaborations at
Luxury Portfolio International
As the Vice President of Marketing and Brand Collaborations at Luxury Portfolio International, I am passionate about creating and executing innovative marketing strategies that elevate the brand and generate value for our members and partners. With over 10 years of experience in luxury retail, hospitality and real estate industries, I have developed a deep understanding of the needs and preferences of affluent consumers and how to reach and engage them through various channels and platforms.
What to read next
Postcard from America: The World Cup is more than a soccer tournament – it’s a global open house
This summer's sporting palooza will act as a guided tour for the world's wealthy, and smart agents are already lacing up their boots, explains Billy Nash.
By Billy Nash
‘Innovation in services & amenities will become increasingly essential’: On the future of branded residences
As the branded resi sector continues to grow at a remarkable pace, Michele Galli of The One Atelier explores what’s driving the evolution and resilience of this luxury niche.
London’s super-rich turn to rental homes as ‘rival wealth hubs’ entice billionaire buyers
Fresh analysis by luxury estate agency Beauchamp Estates looks into the wealth and lifestyles of the global super-rich.
By PrimeResi
Companies in this article
Luxury Portfolio InternationalMost read
Inside St John’s Wood Square: Sales launch at ‘once-in-a-generation’ super-prime project
Portia Fox-designed show apartment unveiled as long-awaited transformation of historic NW8 barracks site hits the market, with pricing revealed for the first time.
Forbes-backed brokerage adds another big name to PCL line-up
Latest Founder Partner brings nearly four decades of top-end agency experience to Martin Bikhit’s new venture.
Property billionaire swaps Holland Park for Monaco
David Reuben becomes the latest big name to leave the UK, joining a Monaco set now controlling some £77bn of Rich List wealth.
RFR brings in super-prime specialist as MD
Former Knight Frank partner joins Chelsea-based buying firm.
Major developer calls time on London as viability ‘fundamentally broken’
Economic rewards for taking development risk in the capital have 'evaporated,' says housebuilding giant boss.
By PrimeResi
Guardian: Why are London mansions struggling to sell?
LonRes chief says there is some ‘unbelievably good value’ in the capital's prime neighbourhoods - but warns the market has yet to find its floor.
Native Land unveils £15.5mn penthouse with one of Marylebone’s biggest roof terraces
In Pictures: Developer rounds off sales programme at well-received PCL scheme with a flourish.
London Square owner racks up £1bn-worth of Abu Dhabi sales in a week
International buyers drive bumper sales tally for Aldar across two waterfront launches.
By PrimeResi
Martin Kemp Design takes up residence near Buckingham Palace
Luxury design practice moves into new Buckingham Place studio, with a run of prime resi projects underway and a growing furniture range.
Record transfer window kicks off super-prime rental bonanza
Savills handled more than 20 player and manager relocations over the summer, including a string of deals in Cheshire at more than £30k a month.
LATEST ARTICLES
eXp owner names new global chief; announces three-day London palooza
American brokerage founder Glenn Sanford steps back as the UK division prepares to host the firm's big international convention next year.
By PrimeResi
Knight Frank adds more affiliate brokers as enquiries top 170
Agency continues rollout of self-employed model as it targets key territories across South East and West London.
Tom Bill on tax-cut promises, mortgage pain & the country house market
Knight Frank's research boss weighs up the latest political pledges, the borrowing squeeze and 'brittle' sentiment among buyers.
By Tom Bill
‘A significant change’: Primary buyers overtake second-homers in Cornwall’s waterfront market
Agency flags a sea-change in the South West as 'local buyers & those looking to relocate permanently are becoming the dominant force'.
By PrimeResi
Native Land unveils £15.5mn penthouse with one of Marylebone’s biggest roof terraces
In Pictures: Developer rounds off sales programme at well-received PCL scheme with a flourish.