Main image: A still from Savills' current TV advertising campaign, which targets downsizers
Savills rolls out national ad campaign to ‘speak directly to downsizers’
The multimedia marketing campaign "will speak directly to downsizers who represent over a quarter of our sellers, many motivated to sell to help younger generations, and upsizers who make up over half of buyers," says sales chief Andrew Perratt.
What to read next
John D Wood rolls out ‘bold & witty’ marketing campaign
Upper-end estate agency 'uses humour to reframe “picky” as powerful'.
Hamptons reveals new TV ad campaign
Peep Show star Robert Webb voices the upper-end estate agency's latest marketing drive.
Luxury property brokerage targets ‘an emerging affluent generation’ with global ad campaign
Sotheby’s International Realty's seven-figure marketing drive focuses on one-off homes, positioning agents as 'curators of the unique.'
Most read
Knight Frank puts heavyweight duo at helm of London Private Office
Specialist division brings together the firm's 'most accomplished advisers' for UHNWIs.
Buyer swoops on ‘one of London’s most celebrated historic houses’
Architecture wins out over postcode as purchaser searching in Westminster exchanges on landmark mansion south of the river.
Italy’s exit tax plan raises eyebrows in Britain
'Perhaps we don’t look so bad after all?' quips top London buying agent as Rome pitches a departure charge for wealthy residents.
Top-end Kensington scheme racks up over £70mn in sales
Developer unveils resident amenities and reports latest sales progress at Squire & Partners-designed project.
PCL agency bolsters team after high-end deal run
Former Aston Chase ops manager joins alongside two agents as the Mayfair-based firm sets its sights on further expansion.
£48mn price tag for Bryan O’Sullivan-designed penthouse at Chelsea Barracks
First Look: Inside one of the year’s biggest new-build launches.
Native Land teams up with Singaporean investor for PCL acquisition drive
Kensington block changes hands as new venture targets the capital’s prime rental market.
Guernsey’s biggest privately-owned estate seeks £65mn
The 80-acre Havilland Hall comes with a Regency mansion, a private 'village' and an array of leisure & business facilities.
Elicyon names new Creative Director
Rebecca Larn steps up at Charu Gandhi's London-based luxury design firm.
Guy Meacock: ‘These are the best conditions I have ever seen, from my side of the negotiating fence’
Seasoned agency boss on what's next for buyers in Prime Central London.
LATEST ARTICLES
Code Blue: Charles Curran on what the US midterms mean for prime London property
'We do not see the Prime Central London market recovering for the time being,' says the Maskells boss - who anticipates a slip in American demand for UK property as Trump loses influence at home.
Guernsey’s biggest privately-owned estate seeks £65mn
The 80-acre Havilland Hall comes with a Regency mansion, a private 'village' and an array of leisure & business facilities.
Inside 1 Mayfair: Caudwell completes first residence at ultra-luxe scheme
Lavish show apartment dressed by New York designer Jamie Drake is pitched at £83.7mn.
Grosvenor Square penthouse finds buyer at nearly half its original asking price
Seven-day exchange follows more than three years of marketing for hefty Mayfair duplex.
Rightmove trims revenue expectations
Property portal reports a 10% year-on-year drop in buyer demand and a 9% fall in sales agreed.