Main image: A still from Savills' current TV advertising campaign, which targets downsizers
Savills rolls out national ad campaign to ‘speak directly to downsizers’
The multimedia marketing campaign "will speak directly to downsizers who represent over a quarter of our sellers, many motivated to sell to help younger generations, and upsizers who make up over half of buyers," says sales chief Andrew Perratt.
Marsh & Parsons’ witty ad campaign scoops marketing award
Estate agency's humorous advertising campaign recognised by the marketing industry; contributes to huge boost in brand awareness and market share
Foxtons brings in Saatchi for a major advertising campaign
'Get Foxtons On It' marketing drive follows a slide into the red for the London estate agency
Ranked: Britain’s ‘most-recommended’ estate agency brands
New analysis reveals the UK's most recommended national estate agent brands, by customers who have used them.
Most read
RIB recruits top Sotheby’s agent in ‘significant’ prime resi push
Longstanding independent firm ramps up resi division with recruitment of high-profile broker & star of Britain’s Most Expensive Houses as head of sales.
In Pictures: New Candy London project in Chelsea seeks £8.595mn
Inside an Elm Park Road townhouse reworked by the world-famous design studio.
In Pictures: Inside eight ‘completely hidden’ new homes on Mayfair’s only private gated street
CBRE and Beauchamp Estates are about to launch sales at Three Kings Mayfair, for JV developers 1.61 London, Urbanwise and Valpre.
Trophy Mayfair block seeks £40mn
Boutique development on Mount Street houses four luxury apartments designed by Rigby & Rigby, plus some retail and office space.
What’s top of the wish list for super-prime tenants & buyers in 2023?
High-end specialists from Savills summarise the key drivers shaping the PCL lettings & sales markets this year.
PCL developer toasts £100mn sales surge
Almacantar reports strong interest from domestic and international buyers across its West End portfolio.
London property consultancy recruits director of private clients
Hamish Bruce has joined Inhous following stints at Marsh & Parsons and Black Brick.
£10mn price tag for ‘spectacular’ Covent Garden penthouse
Rare 3,000 sq ft duplex overlooking the famous Piazza is expected to attract wide-ranging interest.
LATEST ARTICLES
Buyer sought for ‘exceptional’ Chelsea development site
Freehold swathe on sought-after Tite Street has scope for a significant prime resi scheme.
EPCs: an Extremely Problematic Conundrum
Buying agent Marcus Gondolo-Gordon agrees with the Climate Change Committee, that EPCs 'create market uncertainty and are in urgent need of reform' - and he has some practical suggestions for how things…
‘Disruptive’ country property agency hits £220mn in sales
Andrew Russell & Ben Bentley's independent firm, The Country House Department, is on course for a 'record' year following a number of big-ticket deals.
‘The sales market is strong,’ says Propertymark as new listings jump 29%
Monthly survey of UK estate agencies shows a bounce in market activity through August.
Small is beautiful for renters in Notting Hill
Agency reports 'surge in demand' for one-beds amongst students and hybrid workers.