Main image: A still from Savills' current TV advertising campaign, which targets downsizers
Savills rolls out national ad campaign to ‘speak directly to downsizers’
The multimedia marketing campaign "will speak directly to downsizers who represent over a quarter of our sellers, many motivated to sell to help younger generations, and upsizers who make up over half of buyers," says sales chief Andrew Perratt.
Marsh & Parsons’ witty ad campaign scoops marketing award
Estate agency's humorous advertising campaign recognised by the marketing industry; contributes to huge boost in brand awareness and market share
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Foxtons brings in Saatchi for a major advertising campaign
'Get Foxtons On It' marketing drive follows a slide into the red for the London estate agency
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Ranked: Britain’s ‘most-recommended’ estate agency brands
New analysis reveals the UK's most recommended national estate agent brands, by customers who have used them.
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The London Broker signs high-profile ex-Sotheby’s director
Lee Koffman joins expanding platform after more than 30 years in prime London agency, becoming TLB’s first broker hire since Harding Green deal.
Big-ticket London home sales slide by over a third as caution returns
Latest data: Savills says wealthy buyers are retreating towards the capital’s traditional golden postcodes, with geopolitical jitters weighing on activity.
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Monday Market Review: Key figures & findings from the last seven days
Your essential five-minute briefing, featuring data, forecasts and analysis from Knight Frank, Savills, LonRes, Enness Global, ONS, Rightmove & more...