Main image: A still from Savills' current TV advertising campaign, which targets downsizers
Savills rolls out national ad campaign to ‘speak directly to downsizers’
The multimedia marketing campaign "will speak directly to downsizers who represent over a quarter of our sellers, many motivated to sell to help younger generations, and upsizers who make up over half of buyers," says sales chief Andrew Perratt.
Marsh & Parsons’ witty ad campaign scoops marketing award
Estate agency's humorous advertising campaign recognised by the marketing industry; contributes to huge boost in brand awareness and market share
Foxtons brings in Saatchi for a major advertising campaign
'Get Foxtons On It' marketing drive follows a slide into the red for the London estate agency
Ranked: Britain’s ‘most-recommended’ estate agency brands
New analysis reveals the UK's most recommended national estate agent brands, by customers who have used them.
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‘Trophy’ apartment on Mayfair’s Grosvenor Square sells for £19.75mn
PCL buying agency secures 'once in a decade opportunity' for longstanding client, negotiating more than £1mn off the asking price.
Top-performing European prime property markets to watch in 2025
Knight Frank forecasts price growth across Europe’s key cities & luxury resorts next year, with Stockholm out in front & London at the rear of the pack.
Super-Prime Deal Digest: 38 of 2024’s standout London property sales
PrimeResi’s essential review of the most significant luxury transactions of the year.
Boutique agency scores hat-trick of super-prime sales in Primrose Hill
House Collective's trio of £10mn-plus deals featured some rare large-scale family houses in the popular NW London enclave.
A fifth of estate agents plan to work through Christmas
Agency boss warns of 'burnout' as survey reveals no seasonal break for many brokers.
Belgravia sees super-prime deal surge as ‘new generation of global buyer’ moves in
International HNWIs have been honing in on the prestigious PCL district in 2024, reports Savills.
Guy Meacock: Why London continues to captivate American buyers
'There have been surges of interest from Americans in the past but in 20 years of doing this job, I can’t recall quite so many buying as now'.
In Pictures: ‘Extraordinary’ 60,000 sq ft ski chalet features F1 simulator, car museum & nightclub
Byron Baciocchi's Unica Capital is building a 'record-breaking' leisure palace in Gstaad.
Building Businesses: 2024’s top prime estate agency mergers & acquisitions
Including changes at Chestertons, Christie's International Real Estate, Fine & Country, Foxtons, and a realm of boutique London firms - plus a big portal deal that did not happen.
In Pictures: Super-prime townhouse unveiled at RAMSA-designed scheme in NYC
Remarkable $16.95mn residence at boutique project The Henry promises the best of all worlds.
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Super-Prime Deal Digest: 38 of 2024’s standout London property sales
PrimeResi’s essential review of the most significant luxury transactions of the year.
In Pictures: ‘Extraordinary’ 60,000 sq ft ski chalet features F1 simulator, car museum & nightclub
Byron Baciocchi's Unica Capital is building a 'record-breaking' leisure palace in Gstaad.
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Lost Interiors: Inside the great Georgian houses of London’s West End
'London was always in the forefront of taste, the place where new styles were pioneered'
Creative spaces & hotel suite equivalence: Studio boss predicts ten property & design trends for 2025
Which luxury amenities & PCL neighbourhoods will high-end buyers be honing in on next year?