Savills rolls out national ad campaign to ‘speak directly to downsizers’

News

The multimedia marketing campaign "will speak directly to downsizers who represent over a quarter of our sellers, many motivated to sell to help younger generations, and upsizers who make up over half of buyers," says sales chief Andrew Perratt.

This content is available only to PrimeResi Members.

If you have a membership login below, otherwise join Prime Resi today for full access to the Journal of Luxury Property.

Main image: A still from Savills' current TV advertising campaign, which targets downsizers