Main image: A still from Savills' current TV advertising campaign, which targets downsizers
Savills rolls out national ad campaign to ‘speak directly to downsizers’
The multimedia marketing campaign "will speak directly to downsizers who represent over a quarter of our sellers, many motivated to sell to help younger generations, and upsizers who make up over half of buyers," says sales chief Andrew Perratt.
Marsh & Parsons’ witty ad campaign scoops marketing award
Estate agency's humorous advertising campaign recognised by the marketing industry; contributes to huge boost in brand awareness and market share
Foxtons brings in Saatchi for a major advertising campaign
'Get Foxtons On It' marketing drive follows a slide into the red for the London estate agency
Ranked: Britain’s ‘most-recommended’ estate agency brands
New analysis reveals the UK's most recommended national estate agent brands, by customers who have used them.
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Knight Frank names new Senior Partner & Group Chair
Rory Penn is to succeed William Beardmore-Gray at the helm of the global property consultancy in April 2027.
Bentry lines up super-prime play in Hampstead after pre-Budget swoop
Investor-developer sees off strong competition to secure landmark Edwardian mansion for £16.4mn; plans to deliver around 50 top-end apartments as part of grand 'Sandringham-style' residence.
Lomond recruits Druce & Foxtons alumnus as new COO
Neil McGimpsey succeeds Lucy Jones, who is stepping down after a five-year stint.
London house prices to flatline until 2028 as prime markets ‘remain subdued’
Leading estate agency forecasts a property market 'power shift' as the capital's recovery is 'delayed' & regions significantly outperform.
Rare Bayswater development opp sells for £21mn
Former office building came with consent for a 17-unit apartment scheme designed by Ross Alexander Lambie Architects.
Strutt & Parker brings in Madison for PCL expansion drive
Heritage estate agency recruits top-end operator - the latest in a run of high-profile hires - to extend prime market coverage as part of 'ambitious' growth strategy.
High-value sales jump as Budget clarity brings ‘short-term relief’ in Prime London
£5mn-plus exchange volumes were 21% above the five-year norm last month, although PCL prices recorded their steepest annual fall since 2021.
Expert Panel: Prime Central London has hit a ‘critical inflection point’
Property & HNW industry leaders unpack the volatility, policy churn & changing buyer geography defining a new era for ultra-prime London.
Barnes joins UK Sotheby’s International Realty as Senior Director
Well-known dealmaker Simon Barnes has signed to George Azar & Alex Isidro's team in PCL.
Government confirms ‘developing approach’ to mansion tax valuations
Exchequer Secretary hints at how £2mn+ homes will be revalued for the new High Value Council Tax Surcharge.
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