RER launches 23-unit scheme in the thick of Westminster

Central London office-to-resi development includes two penthouse apartments with private roof terraces

Property developer RER London has brought its 23-unit scheme in the thick of Westminster to market.

The five-storey corner building at 33 Greycoat Street houses an array of apartments over 20,780 square feet (NIA), including duplexes and a pair of penthouses, ranging from one to three bedrooms, and from £765,000 to £3.16m.

The former office block has been converted to high-spec resi by RER London – with a little help from architects 3DReid and development partners 90 North and Sidra Capital.

RER – which is run by former Ballymore man Tim Farrow – acquired the site in January 2015; planning permission for the project (15/04306/FULL) was approved by Westminster Council in December 2015, and included extensions to the roof level to accommodate penthouses with wrap-around terraces.

Those top-floor units span around 3,000 square feet a-piece (including 1,000 sq ft of private terraces), and offer up some strong skyline views over the capital.

Other upper-level apartments get Juliet balconies, while those lower to the ground are hidden from prying eyes by a raised plinth and some quite elegant geometric railings.

Interiors look to have been pitched on just the right side of louche. All apartments get Poliform kitchens, underfloor heating, comfort cooling, lighting / blind control system, and a centralised audio-visual hub. Residents also get access to a concierge service and a 20-year transferable car club membership.

Apartments at 33 Greycoat Street are now being marketed by Savills.

Tim Farrow, Managing Director, RER London: “We are delighted to introduce 33 Greycoat Street, which is the latest addition to our distinguished portfolio of London properties. This select address which is surrounded by history offers an ideal central London base and the perfect location for those seeking a boutique apartment in the capital.”

Matthew Morton-Smith, Director of Savills: “Westminster, like its neighbour Victoria, is in the throes of a major transformation to bring it right up to the mark as a prime central London location.  We’re in the reach of Parliament’s division bell so the typical buyer might once have been a pied-a-terre seeking parliamentarian or civil servant, but that has changed.  These very high quality new apartments are attracting a very wide range of buyers, from all professions, who are seeking a base in the heart of a vibrant life-work community.”

In pictures

33greycoat.com