'Product has overtaken location as the driver for PCL buyers': Northacre's Niccolò Barattieri di San Pietro on London's shifting luxury property market
“With little to no large sites left in the Capital many PCL developers will shift to boutique development,” writes the CEO of leading luxury property developer, Northacre. “For Northacre this is going to be interesting”.
Niccolò has spent more than 20 years in the worlds of finance and real estate. A partner at global real estate advisor Est4te Four and former hedge fund trader, he brought his wealth of experience to Northacre in 2013.
What to read next
Northacre chief Niccolò Barattieri di San Pietro moves on
The CEO of super-prime London property developer Northacre, Niccolò Barattieri di San Pietro, has resigned from the company after nine years "to pursue a new business venture."
PCL landowners Capco & Shaftesbury in ‘advanced discussions’ to merge
Two of central London's great estates are set to merge, creating a vast property empire across the West End.
Advance to Mayfair: John Caudwell & Richard Bosson on PCL’s epicentre, philanthropy & delivering ‘the best building that has ever been built’
PrimeResi meets the duo behind the hugely-anticipated Audley Square project - mobile phone tycoon John Caudwell and his long-term friend and business partner Richard Bosson - to discuss how they plan…
Companies in this article
NorthacreMost read
Former CBRE director launches independent advisory
Rian Strauss says international clients often have plenty of advisers, but still lack someone 'who can look across the whole situation'.
From Reel to Deal: Instagram lead ends with £16.5mn Chelsea sale
Luxury agency says social media is increasingly acting as a 'sophisticated catalyst' for big-ticket property deals.
In Pictures: Inside a £22mn Chelsea villa with one of RBKC’s last big basement builds
PCL agency lands one of the season's standout instructions in the Boltons Conservation Area.
Savills completes $1.1bn real estate investment bank acquisition
The big deal 'accelerates Savills strategy to scale in North America while strengthening its leadership position in both EMEA and Asia Pacific.'
By PrimeResi
China launches retroactive tax crackdown on wealthy citizens’ offshore assets
Beijing is said to be pursuing HNWIs for unpaid tax on overseas assets going back decades.
By PrimeResi
RBKC agency Russell Simpson expands with new SW London office
The former Head of Sales at John D Wood in Parsons Green will be leading the new operation.
Revealed: Rightmove’s ten most viewed property listings of 2026 so far
It's an eclectic bunch, ranging from a £250k cliff-edge cottage to a £20mn Gothic mansion, via a mediaeval Scottish castle and a Victorian Manchester villa.
By PrimeResi
Hamptons & John D Wood owner cites ‘very challenging’ market as H1 profits tumble 92%
The UK's biggest estate agency group said lettings and surveying again helped offset the slowdown in sales activity.
Residence One tops out 29-home St John’s Wood scheme
Luxury apartment project reaches full height as developer targets May 2027 completion.
Family offices & bulk investors turn out for Saudi property showcase in Mayfair
Chancery Rosewood hosts second UK-Saudi exhibition as organisers claim £65.7mn of opening-day sales and reservations.
LATEST ARTICLES
‘A home is the centre of family life, not an untapped tax stream’: Wealthy London boroughs unite against ‘mansion tax’
RBKC, Westminster, Richmond & Wandsworth say residents could end up paying more than half of the proposed national levy.
UK Sotheby’s recruits former Anderson Rose director
Scott Joseph will cover Prime Central and North West London from the brokerage's St John's Wood office.
Climate risk is now ‘core due diligence’ – but still being spotted too late
81% of property professionals agree climate risk should rank alongside mainstream searches as 'core due diligence' for buyers.
By PrimeResi
Ranked: Top 10 overseas property search locations for UK buyers in 2026
Portugal's Algarve region retains its top spot for British folk looking for a home abroad.
By PrimeResi
Dubai logs record-breaking half for super-prime sales
296 homes sold for more than US$10mn in the first six months of this year, reports Knight Frank - but ongoing uncertainties may quell activity in the coming months.
By PrimeResi