Prime Central London is shifting ‘from an investor-led landscape to one driven by domestic & lifestyle demand’
Today's PCL buyers are 'prioritising quality of life over capital gains,' says Winkworth.
What to read next
Prime Central London price declines to ‘bottom out’ early next year – JLL
UK house prices set for +20% growth in the next five years, predicts leading property consultancy.
By PrimeResi
Charted: The evolution of London’s prime property market, 2000-2025
Exclusive LonRes data reveal which parts of the capital’s prime property market have seen the most significant price growth over the last 25-years.
By PrimeResi
Prime London property agents expect ‘surge’ of American enquiries as Trump returns to the White House
Luxury property advisors report increased interest from wealthy Americans looking for residences in the UK.
By PrimeResi
Companies in this article
WinkworthMost read
Forbes-backed brokerage adds another big name to PCL line-up
Latest Founder Partner brings nearly four decades of top-end agency experience to Martin Bikhit’s new venture.
Property billionaire swaps Holland Park for Monaco
David Reuben becomes the latest big name to leave the UK, joining a Monaco set now controlling some £77bn of Rich List wealth.
Inside St John’s Wood Square: Sales launch at ‘once-in-a-generation’ super-prime project
Portia Fox-designed show apartment unveiled as long-awaited transformation of historic NW8 barracks site hits the market, with pricing revealed for the first time.
RFR brings in super-prime specialist as MD
Former Knight Frank partner joins Chelsea-based buying firm.
Guardian: Why are London mansions struggling to sell?
LonRes chief says there is some ‘unbelievably good value’ in the capital's prime neighbourhoods - but warns the market has yet to find its floor.
London Square owner racks up £1bn-worth of Abu Dhabi sales in a week
International buyers drive bumper sales tally for Aldar across two waterfront launches.
By PrimeResi
Record transfer window kicks off super-prime rental bonanza
Savills handled more than 20 player and manager relocations over the summer, including a string of deals in Cheshire at more than £30k a month.
Super-prime London scheme lands double win at global branded residence awards
Raffles-branded project takes European and urban titles at inaugural awards programme for booming sector.
Martin Kemp Design takes up residence near Buckingham Palace
Luxury design practice moves into new Buckingham Place studio, with a run of prime resi projects underway and a growing furniture range.
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes
LATEST ARTICLES
Have PCL property values turned a corner?
Fresh Savills data suggests the pace of decline is easing across prime markets, as buyers & sellers become 'more aligned on price.'
By PrimeResi
Major developer calls time on London as viability ‘fundamentally broken’
Economic rewards for taking development risk in the capital have 'evaporated,' says housebuilding giant boss.
By PrimeResi
Sotheby’s International Realty rolls out 50th birthday marketing pageant
Luxury property broker brand marks milestone anniversary with an ad campaign, a coffee-table book and a big agent gathering.
By PrimeResi
Rate fears & Budget jitters deepen top-end housing slowdown – RICS
September's survey of surveyors confirms London remains notably weaker than the national market.
By PrimeResi
Chestertons names new short-lets boss
London agency reports growing demand from owners whose properties have been sticking around on the sales market.