Price on Application & The Law: Explaining the new rule on material information in property listings
Following this afternoon’s big announcement, the NTS Estate & Letting Agency Team offers its view on the use of ‘POA’ in property listings and whether this contravenes consumer protection legislation…
Talking Heads: Prime property agents on the end of POA
A longstanding feature of high-end listings, ‘price on application’, is on the way out after Trading Standards deemed the term both ‘misleading’ and ‘unlawful’.
‘POA’ listings banned as Trading Standards deems price-less properties ‘unlawful’
“The use of ‘POA’ or ‘price on application’ in relation to a listing on a property portal or an agent website is likely to be misleading as it withholds – or in some cases masks – the asking…
Exploring London’s 75% park-view property price premium
New prime property with park views command a 34% price premium globally, says Knight Frank, rising to 75% for a view of one of London's Royal Parks.
Most read
‘£175mn’ restoration project in Wiltshire nears completion
The eight-year rescue of the Grade I listed Tottenham House is said to be the UK’s most expensive home renovation.
Chestertons installs new sales heads in Knightsbridge & Kensington
30-branch agency announces senior appointments at two key PCL bases.
In Pictures: Inside the luxury resi reworking of a St John’s Wood landmark
The historic former chapel-turned-studio where Queen filmed Radio Ga Ga is being transformed into five turnkey homes.
Opinion: Is Making Tax Digital the final nail in the rental market coffin?
PCL lettings expert Olivia McSweeney explains why an imminent admin shift risks accelerating landlord exits - and deterring the next generation from entering the sector.
In Pictures: Landmark Mayfair mansion with potential seeks £25mn
Former Auchincloss-Coats residence, available for the first time in 30 years, offers scope to create a £55mn super-home, according to agents.
In Pictures: Ransome’s Wharf launches with a ‘refined Chelsea-meets-Battersea aesthetic’
London Square's design team for the 118-home development includes Echlin, Fourfoursixsix, and 5PA Architects.
Home Counties estate agency recruits trio of well-known names
Phillip Armstrong, Marcus Gondolo-Gordon & Chris Humphrey have all joined house.Partnership.
PCL council warns cyber attack fallout is ‘ongoing and will take several months’
A cyber incident 'with criminal intent' has been causing havoc in Prime Central London since November, causing significant delays to planning decisions across Westminster and Kensington & Chelsea.
In Pictures: Super-prime townhouse hits the market on Chelsea Park Gardens
5,000+ sq ft Lutyens-inspired property, just listed at £12.75mn, has been extended with a dramatic basement.
Ground rents to be capped at £250 as leasehold reform gathers pace
Government publishes draft Commonhold & Leasehold Reform Bill, continuing a march to reform the 'feudal' leasehold regime.
LATEST ARTICLES
Latest HMRC transaction data: UK housing market logs strongest year-end since 2022
Industry insiders react as official figures point to a 10% rise in sales volumes last year.
Jo Eccles: Five emerging themes shaping the Prime Central London market in 2026
Buying activity started early this year, with turnkey homes still commanding significant premiums and low-credibility bids falling flat, reports top acquisition specialist.
Behind closed doors: Saul Empson on the strange business of super-prime deal-making
In a new series for PrimeResi, seasoned buying agent Saul Empson reveals the absurdities and dramas that unfold behind the scenes of high-end property sales, from Notting Hill townhouses to country estates...
Football’s transfer frenzy boosts Savills’ lettings business
Record summer window resulted in the agency handling nearly 40 player relocations across the UK.
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes