Price on Application & The Law: Explaining the new rule on material information in property listings

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Following this afternoon’s big announcement, the NTS Estate & Letting Agency Team offers its view on the use of ‘POA’ in property listings and whether this contravenes consumer protection legislation…

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NTSELAT

Estate & Letting Agency Team, National Trading Standards at ,

The Journal of Luxury Property

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Feature

A longstanding feature of high-end listings, ‘price on application’, is on the way out after Trading Standards deemed the term both ‘misleading’ and ‘unlawful’.
News

“The use of ‘POA’ or ‘price on application’ in relation to a listing on a property portal or an agent website is likely to be misleading as it withholds – or in some cases masks – the asking…
Feature

New prime property with park views command a 34% price premium globally, says Knight Frank, rising to 75% for a view of one of London's Royal Parks.