Price on Application & The Law: Explaining the new rule on material information in property listings
Following this afternoon’s big announcement, the NTS Estate & Letting Agency Team offers its view on the use of ‘POA’ in property listings and whether this contravenes consumer protection legislation…
Talking Heads: Prime property agents on the end of POA
A longstanding feature of high-end listings, ‘price on application’, is on the way out after Trading Standards deemed the term both ‘misleading’ and ‘unlawful’.
‘POA’ listings banned as Trading Standards deems price-less properties ‘unlawful’
“The use of ‘POA’ or ‘price on application’ in relation to a listing on a property portal or an agent website is likely to be misleading as it withholds – or in some cases masks – the asking…
Exploring London’s 75% park-view property price premium
New prime property with park views command a 34% price premium globally, says Knight Frank, rising to 75% for a view of one of London's Royal Parks.
By PrimeResi
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Investor-developer acquires 86-unit PCL portfolio for £28mn
'A few years ago, you simply wouldn’t have seen assets of this quality and in these locations pricing at that level,' said Leufroy, which has exchanged on a quartet of buildings in Notting Hill & Kensington.
Prime London property market heading for ‘worst year since Covid’
18% fewer £5mn+ sales have been recorded in London this year compared to 2024, while no deals have gone through above £50mn.
By PrimeResi
RBKC signs off on £10bn Earls Court scheme
Decision completes dual-borough backing for the transformation of central London's biggest cleared development site.
Agency lists 1/8th share of Mayfair penthouse for £1.05mn
Fractional ownership is catching on with PCL buyers, says Russell Simpson, as a share in a 'sublime' duplex on historic Queen Street goes on the market.
Branded Residences: Louis Keighley on what’s still missing from the sector
Savills' Global Residential Development Consultancy chief identifies three big opportunities in the rapidly expanding branded resi arena...
1720s Bloomsbury gem with A-list fashion pedigree hits the rental market
In Pictures: Grade II* listed early Georgian townhouse on Great James Street was restored by the co-creators of US labels Skims and Good American.
Behind the Schemes: Top architect designs his own family home in North London
RHA founder Robert Hirschfield applied his studio’s guiding philosophy to the reworking of his personal residence - here’s the result...
Country house market set for ‘buoyant’ start to 2026 following ‘record-breaking’ December
Buyer & seller confidence is 'really returning across the market,' says Strutt & Parker's Oliver Custance Baker.
By PrimeResi
Ranked: London’s fastest-performing planning authorities
Planning decision times have fallen while approval rates have edged higher across prime London & the Home Counties.
By PrimeResi
‘Momentum shows little sign of slowing’: Branded resi sector records another year of ‘exceptional growth’
Fresh analysis by Savills suggests the global branded residential development niche expanded by nearly a fifth in 2025.
By PrimeResi
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Monday Market Review: Key figures & findings from the last seven days
Your essential five-minute briefing on the latest market movements & commentary, featuring data, forecasts and analysis from Savills, Foxtons, ONS, LonRes, Jackson-Stops, Acadata, Property Vision, RedBook…
Ranked: London’s fastest-performing planning authorities
Planning decision times have fallen while approval rates have edged higher across prime London & the Home Counties.
By PrimeResi