Our greatest challenge remains the constrained levels of good quality stock: On buying prime property in the current climate
London’s high-end neighbourhoods are being sustained by international equity, short supply, and a more robust response to market sentiment, report Sophie & Richard Rogerson.
Richard Rogerson specialises in advising wealthy families and individuals on prime and super prime residential property in London. He has discretely advised on some of the most high profile, high value and highly sensitive transactions in London; Sophie Rogerson is the Managing Director of RFR and leads the Search & Acquisitions team, having spent the last decade finding and securing the finest homes in London for her private clients.
London’s super-prime property market ‘has very much found its feet again’ as transaction levels remain high
Spending on £10mn+ homes in London has reached a seven-year high, leading Knight Frank's Rory Penn to suggest that 'for now, the super-prime market in London has very much found its feet again.'
Encouraging lead indicators give rise to ‘cautious optimism’ in Prime London
'Buyers are still out there and they are keeping the market moving and underpinning values – at least for now'
Prime city markets ‘more resilient’ than country houses, says Savills
Prime property prices are falling across the UK, reports Savills, with more rural markets seeing the biggest declines.
By PrimeResi
Companies in this article
RFR PropertyMost read
Grade I Belgravia mansion goes for £35mn
Biggest house deal officially filed so far this year revealed.
Trio of agents appointed to lead sales at REDD’s One Palace Green
Super-prime resi scheme overlooking Kensington Palace Gardens is set to complete this summer, delivering a collection of top-end apartments priced from £15mn.
St John’s Wood Square marches towards launch, hitting major construction milestone
The former barracks site in NW London is being transformed into a 120-home super-prime scheme by a team led by Sir George Iacobescu.
Knight Frank doubles down on super-prime lettings amid ‘surging’ top-end demand
Agency appoints new Co-Head of Super Prime Lettings for PCL as globally mobile UHNWIs continue to drive activity above £5,000 per week.
Knight Frank in fresh New York push with luxury brokerage tie-up
Big-brand property consultancy declares a 'major milestone' for the business as it signs a new partnership in the Big Apple.
By PrimeResi
Deal sealed on £20.5mn duplex at Knightsbridge Gate
Buyers returned to the heritage-led boutique development after looking at competing super-prime projects across Prime Central London.
London Square gathers top design names for Milan debrief at new Mayfair HQ
The Aldar-owned developer has ramped up its presence in PCL with a luxurious new Bruton Place base.
Top-end brokerage tests auction route with Grosvenor Square penthouse
Mayfair duplex once asking £22mn returns with an £11.5mn opening bid via a rarely used super-prime sales process.
Forbes Global Properties launches UK brokerage with boutique PCL agency tie-up
Prime London stalwart Martin Bikhit to lead new venture targeting £10mn-plus homes.
‘Truly best-in-class’ Eaton Place trophy seeks £37.95mn
Agents are billing this Belgravia behemoth as the 'pinnacle of London luxury living'.
LATEST ARTICLES
Knight Frank rolls out new commission and pay structures
‘Significant evolution’ across estate agency business includes new performance incentives, as 130-year-old firm looks to 'provide visibility over earning potential'.
Rich List 2026: Britain’s 50 wealthiest property tycoons
Annual rundown of Britain’s richest families and individuals puts combined wealth at £784bn - up slightly on last year - but shows more UHNWIs are now based overseas.
Former West London Winkworth Directors sign to broker platform
Moveli has recruited more than 20 agents in 2026 so far.
By PrimeResi
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes
Interview: Sophie Jones of We Stay on the rise of luxury short lets
PCL agent-turned-hospitality entrepreneur discusses changing rental patterns and why more prime agencies are moving into the flexible accommodation arena.