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Country Matters: On the increasing trend for rural diversification
Country buying agent Jess Simpson reports on an upsurge in demand for farms and land with the opportunity for diversification, and explains the impact of the Agricultural Bill’s new system to reward farmers and landowners for 'public goods' - including better air and water quality, improved soil health, higher animal welfare standards, and public access to the countryside...

Jess Simpson is a qualified chartered surveyor with nearly two decades of experience in the prime country market. Having worked for two of the national agencies in this sector for many years, and latterly running an associated buying consultancy business, she left to set up a truly independent offering, completely dedicated to the needs and interests of her clients. Her track record in the Rural Estates and Country House sector is unrivalled, specialising in the acquisition of Country Houses, Estates, and Commercial Farmland in England.
What happened at the very top-end of the country house market in 2020?
The super-prime country estate market saw a resurgence of UK property buyers this year, and renewed appetite for the traditional residential estate, reports Jess Simpson...
By Jess Simpson
Half of UK home-buyers who bought during pandemic regret how much they paid, claims survey
A survey by Aviva suggests that fewer than half of property buyers in last year saw their new home in person before making an offer - and that 92% of these buyers discovered problems with the property…
By PrimeResi
A Tale of Two Cities: Why savvy HNWIs are looking to West London
Lawyer Charles Miéville explains why Notting Hill continues to be a popular choice for high net worth clients looking to buy in London, and observes how the wider PCL market appears to have split into…
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‘About 50% of what I do is off-market’: Alex Christian of Savills Private Office on navigating London’s luxury property stratosphere
Discussing landmark deals, world-class developments & the vital role of discretion with one of the key players in super-prime real estate.
Former embassy sold in Mayfair’s biggest house deal of 2025
‘Landmark’ sale of £22mn Park Street mansion shows resilience of PCL market, say agents.
In Pictures: ‘One of the finest homes in South West London’ hits the market at £25mn
Agents expect 17,000+ sq ft trophy home in Fulham to attract strong interest from PCL-based buyers seeking scale & seclusion.
In Pictures: Vast Georgian-style mansion in Kensington seeks £35mn
'This really is the house which has everything,' says sales agency.
Charles Curran: Forget the hype, this is reality
Boutique estate agency boss (and former private equity banker) rails against misplaced optimism - calling for honesty, realism and tough love in today’s Prime Central London market.
Green light for ‘landmark’ redevelopment scheme in Chelsea
Transformation of one of the neighbourhood's 'most iconic sites' is due to deliver 24 luxury homes and a flagship retail space.
Russell Simpson builds Mayfair team
Beau McCarty has joined Hermione Russell's recently-opened office.
By PrimeResi
DDRE Global brings in Eales as head of agency
Arrival of Strutt & Parker’s former deputy head of resi marks a 'new era' for the luxury real estate brokerage.
Brokerage recruits ex-Savills department head
Sam Pagett will be covering the Cheltenham patch as a Moveli broker.
American, Chinese & Israeli tenants ‘dominate’ London’s luxury rental market in 2025
Super-prime lettings agency flags 'influx' of Hollywood A-listers looking for turn-key homes in North London, amongst other trends.
By PrimeResi
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Some of the new supply is coming across from the sales market, reports LonRes.
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