Native Land's Nicholas Gray on why clarity will boost prime property in 2025
Stability, supply & sustainability will be the keys to success in London's high-end market next year, says development chief.

Nicholas has been responsible for more than £2bn of prime residential sales across a range of developments both in the UK, in central London and Edinburgh, and internationally, principally in East Asia and the Middle East. In addition to sales activity, Nicholas has been responsible for marketing material and PR strategies that have contributed to the success of these developments, as well as having extensive input into the design and presentation of each development.
Property market is ‘poised for a period of stability & soft growth’ in 2025 – Jackson-Stops
Mainstream house prices will generally "remain on a par with 2024" next year, suggests the estate agency after quizzing its agents around the UK - but there are likely to be notable differences between…
By PrimeResi
Prime London sales market ‘bursts into life’ with best October since 2013
LonRes reports 'substantial turnaround' as transactions jump 55% year-on-year, while a significant rise in under offer numbers bodes well for Q4.
RE Confidential: On maintaining privacy in prime property deals
Lawyer Hugh Wigzell explains how high-profile clients can protect themselves before, during & after a significant purchase.
By Hugh Wigzell
Companies in this article
Native LandMost read
In Pictures: Vast Georgian-style mansion in Kensington seeks £35mn
'This really is the house which has everything,' says sales agency.
First Look: £500mn ‘vertical village’ takes shape in Kensington
100 Kensington is due to reshape the West London skyline with the tallest resi tower ever delivered in the Royal Borough.
Strutts bolsters country house team with hires from Savills & Knight Frank
James Machell & James Robinson have joined the BNP Paribas-owned estate agency's National Country House Department.
By PrimeResi
St John’s Wood villa with supermodel provenance returns to agency’s books after 30 years
Arlington Residential brings Greville Road property back to market at just under £6mn - three decades after first selling it for under £800k.
Russell Simpson builds Mayfair team
Beau McCarty has joined Hermione Russell's recently-opened office.
By PrimeResi
Historic St James’s building sold after luxury redevelopment
Obbard's corking rental scheme for wine merchant Berry Bros resulted in 'a very significant uplift' in value.
By PrimeResi
Benchmark deal in Marylebone demonstrates art of ‘old-fashioned agency’
£9.95mn apartment attracted multiple bids and set a new 2025 price record - with zero public exposure.
Is the Prime London sales market turning a corner?
Latest LonRes data shows strong pick-up in under offer numbers and stabilising values - along with signs of a resurgence at the very top-end
Brokerage recruits ex-Savills department head
Sam Pagett will be covering the Cheltenham patch as a Moveli broker.
Prime London 25: How luxury property agents embraced the digital age
Ruth Bloomfield explores the new gadgets & technological leaps that have shaped London’s prime property sector since the turn of the millennium – including portals, smartphones & social media.
LATEST ARTICLES
Mapped: Latest price & rental growth across Prime London
How did the micro-markets of PCL and Prime Outer London perform in Q2?
‘Developers understand what new homes buyers and renters want and need…trust their judgment’
With new data laying bare the severity of London's new homes crisis, Knight Frank’s Charlie Hart calls for brave intervention from both central and local government - warning that a cornerstone of the…
By Charlie Hart
Flight of the ultra-rich: UK sees sharpest drop in billionaire residents
New data suggests 18 billionaires have shifted their tax residency abroad since 2023, as rival wealth centres gain ground.
£11.5mn St John’s Wood villa finds a buyer
Detached eight-bed residence on Abercorn Place was discreetly marketed, and came with a huge private leisure complex & south-facing garden.
Cadogan unveils public artwork at £235mn King’s Road scheme
Shezad Dawood's striking ceramic diptych at The Gaumont was inspired by Chelsea's 'historic creative spirit', with references ranging from early cinema to punk fashion.