'The best projects have a soul before they have a spreadsheet': In conversation with YOO Group founder John Hitchcox
The property entrepreneur who helped pioneer loft living and branded residences talks London’s overlooked hotspots, buyer trends, the next big shift in the sector - and the best investment he ever made.
What to read next
In Conversation: Karen Howes & Jane Landino of Taylor Howes on game-changing projects & longevity of design
PrimeResi meets the CEO & creative head of the acclaimed interiors studio that's worked on over three billion pounds worth of prime and super-prime London real estate.
In Conversation: William Bles on the changing HNW client & the new rules of super-prime design
HBA Residential's new EMEA Principal discusses the dramatic shift in expectations among global buyers over the last decade - and what it means for luxury designers and developers.
‘The product has to work harder than ever’: Dean Main on developing, managing & future-proofing super-prime homes
The Rhodium and Henigman boss gives PrimeResi the inside track on how top-end demand is shifting in London - and reveals what separates the very best schemes from the rest.