Most Prime London homes are still being sold for less than their asking price
Prime London vendors are accepting an average of 3.6% less than their asking price, according to research by Benham and Reeves - but discounts are getting less chunky as the market bounces back.
Prime London ‘buying frenzy’ cuts price discounts & sales times
Q4 saw the average prime London property price rise by 3.6%, according to Coutts bank, taking it back to roughly the level seen just before the pandemic struck the UK.
Prime buyer demand rises in London, except for £10m+ homes
Estate agency Benham & Reeves has ranked which prime London areas and price brackets are seeing the highest levels of buyer demand.
Price rises are an ‘unmistakable sign of recovery’ for prime London’s property market
“We are not on the verge of the sort of dramatic double-digit bounce-back in prices,” says Tom Bill, head of UK residential research at Knight Frank.
Companies in this article
Benham & ReevesMost read
‘Hundreds’ of luxury London flats set for sale after £2bn lender collapse
Around 250 property companies with assets across PCL now under administration.
Knight Frank names three new Proprietary Partners
Knightsbridge lettings head Arya Salari, capital markets specialist Eddie Thomas and lease advisory lead James Thistle step up.
Westminster to grant blanket retrofit consent for Eaton Square
Borough's first Listed Building Consent Order promises to allow 'retrofit at scale' on London's largest residential square.
By PrimeResi
FT: ‘We’re past the $200mn threshold’ – the rise of super-super prime property
'How much is mere showboating listing,' asks FT journalist Mark Ellwood - 'and how much higher can prices for single private properties actually be pushed?'
By PrimeResi
Buyer secures Dubai’s third most expensive apartment
The big-ticket off-plan deal comes amid escalating regional tensions.
By PrimeResi
Ten Years On: Assessing the ‘profound effect’ of the second home stamp duty surcharge
'Almost overnight, the market tilted away from investors,' says Hamptons, 'meaning far fewer homes have been added to the rented sector' in the last decade.
By PrimeResi
DDRE reports £89mn in sales so far in 2026; boosts headcount to 55
Expanding PCL brokerage chalks up big-ticket deals and lands first resi development instruction.
London Square launches latest SW London scheme
Hot on the heels of projects in Battersea and Brook Green, the Aldar-owned firm has debuted a 123-home development in Wimbledon.
Former CEO brings ‘significant whistleblowing case’ against Battersea Power Station owners
Lawyers say Don O’Sullivan's case 'raises very important questions about the integrity of financial reporting at Battersea', allegations that the company strongly denies.
By PrimeResi
$1bn & counting: Inside Manhattan’s ‘most successful’ luxury new development
PrimeResi gets a first look at the ultra-prime West Village scheme quietly racking up record-breaking deals.
LATEST ARTICLES
Former CEO brings ‘significant whistleblowing case’ against Battersea Power Station owners
Lawyers say Don O’Sullivan's case 'raises very important questions about the integrity of financial reporting at Battersea', allegations that the company strongly denies.
By PrimeResi
Top-end Thames City penthouse sets new rental price record
9,000 sq ft spread lands long-let tenant, achieving highest rental value yet seen in Nine Elms.
DDRE reports £89mn in sales so far in 2026; boosts headcount to 55
Expanding PCL brokerage chalks up big-ticket deals and lands first resi development instruction.
Buyer swoops on £19.95mn apartment at The OWO
Deal agreed in just seven days for Raffles-serviced residence at landmark Whitehall scheme.
Property Industry Reactions: BoE holds interest rates at 3.75%
Featuring insights on the MPC's unanimous vote from Savills, Knight Frank Finance, Chestertons, Foxtons, Rightmove & more.
By PrimeResi