Most Prime London homes are still being sold for less than their asking price
Prime London vendors are accepting an average of 3.6% less than their asking price, according to research by Benham and Reeves - but discounts are getting less chunky as the market bounces back.
Prime London ‘buying frenzy’ cuts price discounts & sales times
Q4 saw the average prime London property price rise by 3.6%, according to Coutts bank, taking it back to roughly the level seen just before the pandemic struck the UK.
Prime buyer demand rises in London, except for £10m+ homes
Estate agency Benham & Reeves has ranked which prime London areas and price brackets are seeing the highest levels of buyer demand.
Price rises are an ‘unmistakable sign of recovery’ for prime London’s property market
“We are not on the verge of the sort of dramatic double-digit bounce-back in prices,” says Tom Bill, head of UK residential research at Knight Frank.
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Former embassy sold in Mayfair’s biggest house deal of 2025
‘Landmark’ sale of £22mn Park Street mansion shows resilience of PCL market, say agents.
In Pictures: ‘One of the finest homes in South West London’ hits the market at £25mn
Agents expect 17,000+ sq ft trophy home in Fulham to attract strong interest from PCL-based buyers seeking scale & seclusion.
In Pictures: Vast Georgian-style mansion in Kensington seeks £35mn
'This really is the house which has everything,' says sales agency.
Russell Simpson builds Mayfair team
Beau McCarty has joined Hermione Russell's recently-opened office.
St John’s Wood villa with supermodel provenance returns to agency’s books after 30 years
Arlington Residential brings Greville Road property back to market at just under £6mn - three decades after first selling it for under £800k.
Charles Curran: Forget the hype, this is reality
Boutique estate agency boss (and former private equity banker) rails against misplaced optimism - calling for honesty, realism and tough love in today’s Prime Central London market.
Green light for ‘landmark’ redevelopment scheme in Chelsea
Transformation of one of the neighbourhood's 'most iconic sites' is due to deliver 24 luxury homes and a flagship retail space.
Historic St James’s building sold after luxury redevelopment
Obbard's corking rental scheme for wine merchant Berry Bros resulted in 'a very significant uplift' in value.
Is the Prime London sales market turning a corner?
Latest LonRes data shows strong pick-up in under offer numbers and stabilising values - along with signs of a resurgence at the very top-end
Brokerage recruits ex-Savills department head
Sam Pagett will be covering the Cheltenham patch as a Moveli broker.
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