More Than Words: The value of super-prime brand identity

Every new property development in prime central London purports to be “luxury”, so how can developers make their projects really stand out in such a crowded landscape? It takes more than words to build a successful super-prime identity, says Lee Barfield of brand design agency Felix&Friends…

This content is available only to PrimeResi Professional Members. If you have a membership login below, otherwise join Prime Resi today for full access to the Journal of Luxury Property.