More Than Words: The value of super-prime brand identity
Every new property development in prime central London purports to be "luxury", so how can developers make their projects really stand out in such a crowded landscape? It takes more than words to build a successful super-prime identity, says Lee Barfield of brand design agency Felix&Friends...

Lee Barfield is Creative Director at Felix&Friends
Case Study: Identity’s light bulb moment in Wandsworth
Scoopers of the gong for Best Residential Scheme (New Build) at the recent Property Marketing Awards, design and branding agency Identity has been explaining how its strategy helped a new scheme exceed…
By Prime Resi
Over a third of available prime London stock reduced from original asking
New stats have revealed some pretty chunky - and widespread - price cuts going on at the top of the market.
By Prime Resi
Property lender brings in Candy branders for ‘brand evolution’
Real estate finance house Omni Capital has hired a design studio run by the duo that used to take care of Candy & Candy's brand image to provide "a full range of strategical design services and capabilities."
By Prime Resi
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Boutique private office appoints Beauchamp’s Finch to lead property division
Paul Finch has joined Liberty Rock after nearly 20 years with super-prime agency Beauchamp Estates.
By PrimeResi
‘About 50% of what I do is off-market’: Alex Christian of Savills Private Office on navigating London’s luxury property stratosphere
Discussing landmark deals, world-class developments & the vital role of discretion with one of the key players in super-prime real estate.
Manchester penthouse sets new price record
UK buyer shells out £3mn for marquee unit at Salboy's Viadux scheme in 'landmark' deal.
Rise of the Broker: How the business of prime London agency has changed since 2000
Alexandra Goss charts the changing face of luxury property agency over the last 25 years, from the mainstreaming of buying agents & the introduction of private offices, to the rise of independent brokers.
First Look: Debut show flat unveiled at heritage-led scheme on Mayfair’s Hertford Street
The first completed unit at 36 & 37 Hertford Street Residences pairs restored Georgian architecture with layered interiors by A.London
Strutt & Parker installs new Managing Director & Head of Marketing
Gary Higgins & Tamerah Couchman have been recruited to lead the BNP Paribas-owned property firm through its 'next phase of growth'.
By PrimeResi
London Square readies new boutique scheme in Brook Green
The developer picked up the former school site as part of its major acquisition spree last year.
In Pictures: Revamped Regent’s Park townhouse ‘redefines what it means to live in a period property’
Super-prime design firm Elicyon has transformed an historic Grade II listed building into a 'deeply personal' modern home for an international family.
Domestic buyers seizing unprecedented opportunities in Prime London, says agency
British purchasers now make up over 40% of Black Brick's client base, up from 25% last year.
‘A subtle but important shift’: How the South Bank became London’s prime new-build hub
Knight Frank's Head of Residential Development Research explores how a disruptive period of resi development activity has reshaped London's luxury property map.
LATEST ARTICLES
‘A subtle but important shift’: How the South Bank became London’s prime new-build hub
Knight Frank's Head of Residential Development Research explores how a disruptive period of resi development activity has reshaped London's luxury property map.
First Look: Debut show flat unveiled at heritage-led scheme on Mayfair’s Hertford Street
The first completed unit at 36 & 37 Hertford Street Residences pairs restored Georgian architecture with layered interiors by A.London
OnTheMarket owner CoStar names new Europe chief
Alexa-Maria Rathbone Barker is now in charge of operations in the UK & leading a 'strategic growth plan' across Europe.
By PrimeResi
Fine & Country expands into Poundbury
Shay McNulty is leading an eight-strong team in South Dorset.
By PrimeResi
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes.