More Than Words: The value of super-prime brand identity
Every new property development in prime central London purports to be "luxury", so how can developers make their projects really stand out in such a crowded landscape? It takes more than words to build a successful super-prime identity, says Lee Barfield of brand design agency Felix&Friends...
Case Study: Identity’s light bulb moment in Wandsworth
Scoopers of the gong for Best Residential Scheme (New Build) at the recent Property Marketing Awards, design and branding agency Identity has been explaining how its strategy helped a new scheme exceed…
Over a third of available prime London stock reduced from original asking
New stats have revealed some pretty chunky - and widespread - price cuts going on at the top of the market.
Property lender brings in Candy branders for ‘brand evolution’
Real estate finance house Omni Capital has hired a design studio run by the duo that used to take care of Candy & Candy's brand image to provide "a full range of strategical design services and capabilities."
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First Look: £500mn ‘vertical village’ takes shape in Kensington
100 Kensington is due to reshape the West London skyline with the tallest resi tower ever delivered in the Royal Borough.
Strutts bolsters country house team with hires from Savills & Knight Frank
James Machell & James Robinson have joined the BNP Paribas-owned estate agency's National Country House Department.
Benchmark deal in Marylebone demonstrates art of ‘old-fashioned agency’
£9.95mn apartment attracted multiple bids and set a new 2025 price record - with zero public exposure.
‘I have never known such a challenging marketplace’: Inside 2025’s great country house slowdown
Mishcon de Reya's Idina Glyn speaks to some of Britain's top rural property agents to uncover what's really been happening in the prime country house market.
Buying agency adds Garrington & DDRE alumna
Katie Neale has joined Haringtons UK.
Massive payout in ‘landmark’ Bankside Rights-of-Light ruling
'These are believed to be the highest negotiating damages ever awarded in a rights of light case,' say lawyers.
Social Circuit: ‘Off-market’ networking series debuts in Knightsbridge
Invite-only soirées aim to reimagine offline networking for London’s prime property insiders.
Country house buyers in strongest position for seven years
'It’s quite clear where the negotiating power sits at the moment', says Knight Frank, as high supply & meagre demand puts downward pressure on country property prices.
Landmark Shard residences still unlet amid ‘severe’ ultra-prime market contraction
Company filings cite market downturn & tax changes for delays in letting set of luxury apartments at the iconic London skyscraper.
Talking Heads: How the business of luxury property has evolved over the last 25 years
PrimeResi’s panel of seasoned property leaders unpacks the major shifts reshaping the industry in the 21st century - from greater transparency & regulation to tackling discrimination & rethinking collaboration.
LATEST ARTICLES
Huge St John’s Wood apartment block heads to auction
157-unit freehold building just around the corner from Lord's will be going under the hammer next week.
A sea view adds a third to a property’s value – Rightmove
Property portal reveals the price premium sellers are seeking for a home with a sea view in 2025.
Talking Heads: How the business of luxury property has evolved over the last 25 years
PrimeResi’s panel of seasoned property leaders unpacks the major shifts reshaping the industry in the 21st century - from greater transparency & regulation to tackling discrimination & rethinking collaboration.
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes.
Social Circuit: Luxury real estate design leaders gather at The Groucho
The famous Soho establishment provided the backdrop for the second outing of The Vanguard Collective.