More Than Words: The value of super-prime brand identity
Every new property development in prime central London purports to be "luxury", so how can developers make their projects really stand out in such a crowded landscape? It takes more than words to build a successful super-prime identity, says Lee Barfield of brand design agency Felix&Friends...
Case Study: Identity’s light bulb moment in Wandsworth
Scoopers of the gong for Best Residential Scheme (New Build) at the recent Property Marketing Awards, design and branding agency Identity has been explaining how its strategy helped a new scheme exceed…
Over a third of available prime London stock reduced from original asking
New stats have revealed some pretty chunky - and widespread - price cuts going on at the top of the market.
Property lender brings in Candy branders for ‘brand evolution’
Real estate finance house Omni Capital has hired a design studio run by the duo that used to take care of Candy & Candy's brand image to provide "a full range of strategical design services and capabilities."
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SevenCapital gears up for £1bn London expansion
Birmingham real estate investor-developer announces brace of key hires & plans trio of major projects in the UK capital, delivering over 1,000 new homes.
Nicolas Van Patrick swoops on Aylesford International’s rental business
Boutique Knightsbridge agency boosts RBKC presence with latest high-profile acquisition.
Queen Anne ‘masterpiece’ hits the market on Chelsea’s Cheyne Walk
In Pictures: Historic trophy home overlooking the Thames is one of the most notable listings of 2025 so far.
Knight Frank names three new lettings managers
Agency bolsters operations in key markets across South West, North, City & East London.
Leading property PR agencies to merge
Chanel Bailey's Elevate & Adam Foster's Ellwood have joined forces to create 'a dynamic & expanded powerhouse in the industry.'
Knightsbridge apartment scheme pitched as London’s ‘ultimate multi-generational home’
In Pictures: Mdesign's ultra-prime boutique project on Pont Street is being marketed at £54mn.
Ten Charts: Inside Foxtons’ big turnaround plan
Latest annual report reveals how the high-profile agency is approaching risk & opportunity, creating a 'more respectful and inclusive environment' - and deploying 'growth mode'.
Luxury sector veteran moves back into super-prime property
Having set up a boutique estate agency in Mayfair in the 1970s, Anthony Lassman 'has come full circle' as his Nota Bene Global business adds a property acquisition service for HNWIs.
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes
‘Footloose’ companies & HNWIs shift to new wealth hubs
Ranked: Savills' new Dynamic Wealth Indices identify which international cities are doing best at attracting & developing wealth & investment.
LATEST ARTICLES
Former PCL agency boss joins self-employed property brokerage
Ben Hopkinson has made the move to Moveli after 17 years at boutique firm Moretons, where he led offices in Westminster & Knightsbridge.
‘Modest growth’ for global house prices as markets ‘wait for rate cuts’
Knight Frank's index of property values in 55 international housing markets has fallen by 3.6% in real terms since 2022.
Ranked: Britain’s top 20 prime locations for property buyers in 2025
National buying agency Garrington has identified 1,600 great places to live, with postcodes in Hertfordshire, Stirling and Tyne & Wear coming out on top for their 'optimum blend of high living standards,…
ATED receipts still on the rise
HMRC raked in £132mn from the Annual Tax on Enveloped Dwellings in the last 12 months, up 6% on the previous year.
London design studio lands series of show home projects
A.London has been commissioned by developers including London Square, CIT & Argent.