More Than Words: The value of super-prime brand identity
Every new property development in prime central London purports to be "luxury", so how can developers make their projects really stand out in such a crowded landscape? It takes more than words to build a successful super-prime identity, says Lee Barfield of brand design agency Felix&Friends...
Case Study: Identity’s light bulb moment in Wandsworth
Scoopers of the gong for Best Residential Scheme (New Build) at the recent Property Marketing Awards, design and branding agency Identity has been explaining how its strategy helped a new scheme exceed…
Over a third of available prime London stock reduced from original asking
New stats have revealed some pretty chunky - and widespread - price cuts going on at the top of the market.
Property lender brings in Candy branders for ‘brand evolution’
Real estate finance house Omni Capital has hired a design studio run by the duo that used to take care of Candy & Candy's brand image to provide "a full range of strategical design services and capabilities."
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Harrods Estates to shutter operations after 130 years
High-profile luxury agency, founded in 1897 and a fixture of the Prime Central London market, has closed its Knightsbridge office and is no longer accepting new enquiries.
Savills snaps up top-end London lettings firm
Acquisition sees PCL veteran Mark Tunstall return to the agency as co-head of super-prime lettings in the capital.
UK Sotheby’s teams up with Sports World on big-ticket lettings
Tie-up results in ‘landmark’ transactions in Highgate and North Surrey.
Luxury Mayfair scheme chalks up deals as turnkey demand holds firm
Agents report ‘sustained appetite’ at Reuben Brothers development despite market headwinds.
Agency reports £37mn deal run on Hamilton Terrace
Five sales tucked away on one St John’s Wood street, including two sizeable houses just last week.
Harrods Estates duo Dougramaji & Harte join Strutt & Parker
BNP Paribas-backed agency boosts Knightsbridge & Belgravia team as top PCL operators move on from Harrods Estates.
My Property Career: Quickfire Q&A with Charles Leigh
Recruitment guru Barry Collins chats with prime resi industry leaders & entrepreneurs, distilling decades of experience & career highlights into 60 seconds.
In Pictures: Brand new Wentworth mansion with rare fairway access seeks £21.5mn
Buyer sought for 18,000 sq ft new-build on prized 1.42-acre plot.
Opinion: Why London remains the natural home for global trophy buyers
Demand is returning to north London’s top-tier enclaves as Middle East tensions rise and pricing resets, reports agency boss Trevor Abrahmsohn.
Resi developer & investor team up for €150mn luxury Marbella project
Major Spanish housebuilder confirms a 'strategic expansion' in the prime residential arena.
LATEST ARTICLES
Knight Frank launches self-employed broker network
The 130-year-old estate agency has identified 36 London patches for affiliate brokers, as it looks to expand its sales coverage.
Grand Registry: Surveying last month’s biggest registered deals
Super-prime sales in Chelsea and Knightsbridge lead latest rundown of officially-recorded transactions.
Monday Market Review: Key figures & findings from the last seven days
Your essential five-minute briefing, featuring data, forecasts and analysis from Savills, Hamptons, Benham & Reeves, Foxtons, HMRC, LonRes, Knight Frank & more...
Prime London rents rise as supply falls and Middle East uncertainty boosts demand
New listings in Q1 were down by 8% on last year's levels, Knight Frank reports.
Edinburgh suspends 300% second homes levy after eight days
Council pauses new tax premium for around six months, pending a review.