More Than Words: The value of super-prime brand identity
Every new property development in prime central London purports to be "luxury", so how can developers make their projects really stand out in such a crowded landscape? It takes more than words to build a successful super-prime identity, says Lee Barfield of brand design agency Felix&Friends...
Case Study: Identity’s light bulb moment in Wandsworth
Scoopers of the gong for Best Residential Scheme (New Build) at the recent Property Marketing Awards, design and branding agency Identity has been explaining how its strategy helped a new scheme exceed…
Over a third of available prime London stock reduced from original asking
New stats have revealed some pretty chunky - and widespread - price cuts going on at the top of the market.
Property lender brings in Candy branders for ‘brand evolution’
Real estate finance house Omni Capital has hired a design studio run by the duo that used to take care of Candy & Candy's brand image to provide "a full range of strategical design services and capabilities."
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Ranked: The world’s top 30 HNWI hotspots in 2025
Fresh Savills research reveals 'a dynamic reshaping' of global wealth migration - 'comparable to the expansion of air travel in the 1960s & 1970s.'
Another senior appointment for Strutt & Parker in PCL
Andrew Chambers has followed in the recent footsteps of Claire Reynolds, moving to the BNP Paribas-owned heritage estate agency from UK Sotheby's International Realty.
Budget 2025: Estate agency assesses ‘most likely’ tax changes for the property market
Hamptons' research chief runs through the tax runners & riders that could hit the residential market on 26th November.
REDD appoints new director to lead private client growth drive
The luxury real estate firm is expanding its bespoke services offering for HNWIs, family offices & investors.
Interview: Rhodium’s Richard Petrik on ‘mobilising’ London’s most luxurious developments
Top-end specialist reveals how schemes are transformed from building sites into turnkey addresses for the world’s most discerning buyers.
‘Ultra-rare’ triplex penthouse offers vast ‘blank canvas’ above Chelsea Waterfront
The trophy home atop Tower East is being offered for sale in shell condition.
Thumbs-up for major new canal-side neighbourhood in RBKC
FaulknerBrowns devised the masterplan for the 19-acre former gasworks site - from where the Notting Hill Carnival sets off - for Ballymore and Sainsbury's.
Big London agency calls the bottom of the market
Chestertons says it has spotted the telltale signs that confidence is about to return.
Manchester gets a taste of Nobu as De Niro joins groundbreaking ceremony
The global hospitality brand is making its UK luxury resi debut with a £360mn Salboy project set to be the tallest building outside London.
Burrows to head expanding brokerage’s New Homes division
Seasoned new-build specialist brings senior-level experience from Strutt & Parker, CBRE & John D Wood.
LATEST ARTICLES
Agents report ‘extraordinary’ sales & lettings run in North Surrey
Knight Frank handled £106mn-worth of property sales & saw a 171% jump in super-prime lettings in the area through Q3.
Super-prime sales slow in key HNW hubs as politics, taxes & tight supply bite
Survey of 12 global markets shows a 21% Q3 drop in $10mn-plus deals - led by sharper falls in New York and London - but the overall 12-month tally is still the strongest since 2021.
£70mn deal streak for Strutts’ Estates & Farms team
A strong autumn market saw the agency conclude 'landmark' sales in Wiltshire & Surrey - and tee up some big transactions for the coming weeks.
Knightsbridge apartment reportedly sells for £26mn below original purchase price
Financial Times flags notable recent transaction at high-profile ultra-luxury resi scheme.
Housebuilding around train stations ‘will be given default yes’
'We’re making it easier to build well-connected & high-quality homes,' says the Housing Secretary as more proposed planning reforms are revealed.