More Than Words: The value of super-prime brand identity
Every new property development in prime central London purports to be "luxury", so how can developers make their projects really stand out in such a crowded landscape? It takes more than words to build a successful super-prime identity, says Lee Barfield of brand design agency Felix&Friends...
Lee Barfield is Creative Director at Felix&Friends
Case Study: Identity’s light bulb moment in Wandsworth
Scoopers of the gong for Best Residential Scheme (New Build) at the recent Property Marketing Awards, design and branding agency Identity has been explaining how its strategy helped a new scheme exceed Pha…
By Prime Resi
Over a third of available prime London stock reduced from original asking
New stats have revealed some pretty chunky - and widespread - price cuts going on at the top of the market.
By Prime Resi
Property lender brings in Candy branders for ‘brand evolution’
Real estate finance house Omni Capital has hired a design studio run by the duo that used to take care of Candy & Candy's brand image to provide "a full range of strategical design services and capabilities
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In Pictures: £24.75mn show apartment unveiled at luxury Mayfair scheme, 60 Curzon
A flurry of sales have been finalised at the Art Deco-influenced project in recent months.
Luxury agency UK Sotheby’s International Realty launches property buying arm
The London-based brokerage has already signed up private clients with a combined £300mn to spend on high-end homes in 2025.
Big-ticket townhouse sale completes in Marylebone
Buyer exchanged on 'incredible' mixed-use proposition, listed at £22.5mn, just before the Budget.
High-flying agent joins Harding Green in Clapham
Catherine Wilson previously worked at Douglas Elliman in New York, and ran sales for the King's Cross & Battersea Power Station developments in London.
By PrimeResi
Buying agency flags ‘window of opportunity’ for house-hunters
It's shaping up to be a busy winter season for the property market, suggests Recoco.
By PrimeResi
Global branded residences sector to double in size over the next seven years, predicts agency
Demand for high-end branded product is showing no signs of slowing down, reports Savills, revealing another 60 names are poised to enter the space by the end of the decade.
Luxury Property Forum founder announces global ambitions
In Pictures: Priya Rawal hosts the LPF Christmas Soiree at Ginza St James's.
By PrimeResi
Ending non-dom tax breaks has cost £140mn in ‘lost’ Stamp Duty revenue, claims agency
Knight Frank believes speculation over tax changes caused a 'shortfall' of 142 high-value property sales since March, resulting in a 'theoretical loss' in revenue for HMRC.
By PrimeResi
Foreign buyers shift focus in UK property market amid changing trends & taxes
The proportion of overseas buyers has risen to 27% in London, new stats show, with Asian investors at the forefront.
Global sports star nets Bugatti-branded penthouse
Developer Binghatti reveals A-list buyer at latest ultra-luxe project in Dubai.
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