More Than Words: The value of super-prime brand identity
Every new property development in prime central London purports to be "luxury", so how can developers make their projects really stand out in such a crowded landscape? It takes more than words to build a successful super-prime identity, says Lee Barfield of brand design agency Felix&Friends...
Case Study: Identity’s light bulb moment in Wandsworth
Scoopers of the gong for Best Residential Scheme (New Build) at the recent Property Marketing Awards, design and branding agency Identity has been explaining how its strategy helped a new scheme exceed…
Over a third of available prime London stock reduced from original asking
New stats have revealed some pretty chunky - and widespread - price cuts going on at the top of the market.
Property lender brings in Candy branders for ‘brand evolution’
Real estate finance house Omni Capital has hired a design studio run by the duo that used to take care of Candy & Candy's brand image to provide "a full range of strategical design services and capabilities."
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Super-prime specialists join ‘London’s original brokerage house’
The London Broker signs ex-Lodha star Philippa Bromley-Martin & Cannes-based luxury specialist Jez Moore as platform expands internationally.
‘This isn’t just an expansion – it’s a transformation’: US mega-brokerage Douglas Elliman goes global
Major-league luxury real estate brand sets sights on Europe & beyond; high-profile alliance with UK-based Knight Frank 'mutually concluded' after 15 years.
John D Wood & Co adds five-branch agency in SW London
Well-known firm with operations in Battersea, Balham, Fulham & Clapham joins prime agency's expanding 'family of brands'.
PCL dealmaker Harvey Cyzer on the state of play in Mayfair’s property market
The headlines may be bleak, but sales revenue at OB Private’s Mayfair office is up 228% year-on-year - so are smart buyers seeing what others aren’t?
Boutique London developer targets European expansion
Alex Macaulay's Kinland has lined up luxury schemes in Portugal & the French Alps, after delivering two sell-out projects in South London.
Berkeley unveils landmark gasholder conversion in south London
The major developer's latest project is delivering 199 new homes beside one of the UK's most iconic sporting venues
Global buyers drive $115mn bidding at luxury property auction in London
High-value villas, ranches and vineyards were among the offerings at the latest Concierge Auctions event, held last week at Sotheby's London.
Rhodium brings in former LVMH director for global branded residences push
Luxury sector heavyweight Pierre Mallevays joins Dean Main’s super-prime firm as Strategic Advisor, as it eyes more international growth.
Former boss of JLL Kensington joins Moveli
'Upper market' brokerage's latest signing will cover Cheltenham, the Cotswolds & London.
Long-running RBKC agency launches ‘flagship’ HQ in South Ken
tlc Estate Agents is also revamping its former home in Earl's Court. 'We are honouring our heritage while stepping confidently into the future,' declares COO Samantha Hossack.
LATEST ARTICLES
Super-prime brokerage to rev up PCL expansion with trophy Knightsbridge base
UK Sotheby's International Realty is taking over a former McLaren showroom at One Hyde Park, hot on the heels of another marquee branch opening in Kensington.
In Pictures: Inside an £18.5mn duplex at 60 Curzon, designed by De Rosee Sa
London & Lisbon-based studio delivers a mid-century-inspired, art-filled showstopper, as super-prime Mayfair scheme nears sellout.
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes
Barclays Private Bank: ‘Five signs the tide may be turning for London’s prime property market’
'The outlook remains varied,' bank tells HNW clients, but 'there are clear signs that interest is picking up at the top end of the London property market.'
Christie’s International Real Estate adds more Caribbean coverage
New Anguilla venture will be led by veteran broker Dominique Silvera, also the founder and chairman of CIRE Barbados.