More Than Words: The value of super-prime brand identity
Every new property development in prime central London purports to be "luxury", so how can developers make their projects really stand out in such a crowded landscape? It takes more than words to build a successful super-prime identity, says Lee Barfield of brand design agency Felix&Friends...
Case Study: Identity’s light bulb moment in Wandsworth
Scoopers of the gong for Best Residential Scheme (New Build) at the recent Property Marketing Awards, design and branding agency Identity has been explaining how its strategy helped a new scheme exceed…
Over a third of available prime London stock reduced from original asking
New stats have revealed some pretty chunky - and widespread - price cuts going on at the top of the market.
Property lender brings in Candy branders for ‘brand evolution’
Real estate finance house Omni Capital has hired a design studio run by the duo that used to take care of Candy & Candy's brand image to provide "a full range of strategical design services and capabilities."
Most read
‘Trophy’ apartment on Mayfair’s Grosvenor Square sells for £19.75mn
PCL buying agency secures 'once in a decade opportunity' for longstanding client, negotiating more than £1mn off the asking price.
Super-Prime Deal Digest: 38 of 2024’s standout London property sales
PrimeResi’s essential review of the most significant luxury transactions of the year.
Top-performing European prime property markets to watch in 2025
Knight Frank forecasts price growth across Europe’s key cities & luxury resorts next year, with Stockholm out in front & London at the rear of the pack.
Boutique agency scores hat-trick of super-prime sales in Primrose Hill
House Collective's trio of £10mn-plus deals featured some rare large-scale family houses in the popular NW London enclave.
A fifth of estate agents plan to work through Christmas
Agency boss warns of 'burnout' as survey reveals no seasonal break for many brokers.
In Pictures: ‘Extraordinary’ 60,000 sq ft ski chalet features F1 simulator, car museum & nightclub
Byron Baciocchi's Unica Capital is building a 'record-breaking' leisure palace in Gstaad.
Belgravia sees super-prime deal surge as ‘new generation of global buyer’ moves in
International HNWIs have been honing in on the prestigious PCL district in 2024, reports Savills.
Guy Meacock: Why London continues to captivate American buyers
'There have been surges of interest from Americans in the past but in 20 years of doing this job, I can’t recall quite so many buying as now'.
Building Businesses: 2024’s top prime estate agency mergers & acquisitions
Including changes at Chestertons, Christie's International Real Estate, Fine & Country, Foxtons, and a realm of boutique London firms - plus a big portal deal that did not happen.
In Pictures: Super-prime townhouse unveiled at RAMSA-designed scheme in NYC
Remarkable $16.95mn residence at boutique project The Henry promises the best of all worlds.
LATEST ARTICLES
Super-Prime Deal Digest: 38 of 2024’s standout London property sales
PrimeResi’s essential review of the most significant luxury transactions of the year.
Building Businesses: 2024’s top prime estate agency mergers & acquisitions
Including changes at Chestertons, Christie's International Real Estate, Fine & Country, Foxtons, and a realm of boutique London firms - plus a big portal deal that did not happen.
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes
In Pictures: ‘Extraordinary’ 60,000 sq ft ski chalet features F1 simulator, car museum & nightclub
Byron Baciocchi's Unica Capital is building a 'record-breaking' leisure palace in Gstaad.
Lost Interiors: Inside the great Georgian houses of London’s West End
'London was always in the forefront of taste, the place where new styles were pioneered'