More Than Words: The value of super-prime brand identity
Every new property development in prime central London purports to be "luxury", so how can developers make their projects really stand out in such a crowded landscape? It takes more than words to build a successful super-prime identity, says Lee Barfield of brand design agency Felix&Friends...
Case Study: Identity’s light bulb moment in Wandsworth
Scoopers of the gong for Best Residential Scheme (New Build) at the recent Property Marketing Awards, design and branding agency Identity has been explaining how its strategy helped a new scheme exceed…
Over a third of available prime London stock reduced from original asking
New stats have revealed some pretty chunky - and widespread - price cuts going on at the top of the market.
Property lender brings in Candy branders for ‘brand evolution’
Real estate finance house Omni Capital has hired a design studio run by the duo that used to take care of Candy & Candy's brand image to provide "a full range of strategical design services and capabilities."
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Super-prime agent & social media star launches ‘game-changing’ property brokerage
One of London's best-known top-end agents has set up a 'forward-thinking' luxury property brokerage that 'understands the power of storytelling & digital influence in a new era of property.'
Super-prime developer lines up £225mn scheme in Notting Hill
Valouran continues to build pipeline of landmark projects, unveiling plans for a 'major play' on Westbourne Grove.
DDRE Global brings in major player to realise American ambitions
Anastacia Murray-Watson has joined Daniel Daggers' luxury brokerage after more than 18 years at Knight Frank.
West End office building set for boutique luxury resi conversion
Dukelease & BST England have teamed up to transform a handsome period block on Hallam Street into six high-end apartments.
Salary Survey: What are UK property professionals earning in 2025 – and what do they really value?
New report reveals how salary structures & hiring trends are evolving in response to market conditions & new legislation.
Dexters names new CEO
Estate agency's CFO & Deputy CEO Ash Kashyap steps up to the top job as Andy Shepherd retires.
Former Savills Director launches indie buying agency
After a successful career in Edinburgh & London estate agency, Charles McCosh's new venture provides property search services across Buckinghamshire, Berkshire & Hertfordshire.
John D Wood & Co. recruits Knight Frank’s Kilgarriff to lead Central London Lettings
A senior KF operator has moved to a key role in Polly Ogden Duffy's team at JDW.
Property agency sponsors Olympic swimming champion
Knight Frank says multi-gold medallist James Guy MBE will be an 'inspiring ambassador' for its brand.
Foxtons’ sales revenue jumps 73% to hit a ten-year high
The high-profile agency had a 'very strong start to the year' as buyers scrambled to beat the stamp duty deadline.
LATEST ARTICLES
Prime Purchase recruits SW London specialist
Abigail Frankish has joined the Savills-owned buying agency from Aykroyd & Co.
From the small screen to the big smoke: On 25 years of Location, Location, Location & the re-evaluation of prime London property
Savills' research chief Lucian Cook reflects on the ups and downs of recent years, and how the latest run of events - from a new government to tax changes - could shape the prime property market in 2025.
4 Charts: Exploring prime property buyers’ priorities in 2025
Savills' latest client survey reveals changes in how committed people are to moving home, as well as how top-end budgets have shifted, and how key concerns have evolved in the last year.
Kerzner unveils plans for new One&Only resort & resi project in the US
The forthcoming ultra-luxe enclave in Hudson Valley is being developed in partnership with Florida-based Nolan Reynolds International & the Culinary Institute of America.
‘There are clear signs of renewed confidence across PCL’ as deal numbers climb
JLL recorded 13% more residential transactions in Prime Central London in Q1 this year compared to last.