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Mapped: Comparing values & performance across Prime Central London
From Bayswater to Westminster, this is how London’s top neighbourhoods are stacking up in 2025.
Reality bites in Prime Central London as buyers step back & sellers cut prices
Recent tax changes have led to falling sales and downward price pressure across the capital's top postcodes, reports Knight Frank.
Prime Central London prices down by over 20% since 2014
Latest figures show declines have ranged from -9.6% in Bayswater to -26.3% in Earls Court since the peak; market now an 'attractive value proposition', says major agency.
11 Graphs: Performance & key trends in the new-build Prime Central London market
Buyers seeking a best-in-class new-build face rapidly dwindling options in London's most desirable neighbourhoods, new research suggests.
Most read
Strutt & Parker recruits high-flyer Reynolds to lead UK resi sales
Key player joins leadership team as 140-year-old agency ramps up prime & super-prime ambitions.
Trophy Holland Park villa fetches over £40mn
Boost for embattled PCL market as 19th century Italianate mansion sets 2025 benchmark.
Rumourmill Roundup: 7 big tax changes that could hit the property market this Autumn
A flurry of Treasury leaks & speculation surfaced over the summer holidays, including proposals to end Stamp Duty, extend CGT & IHT, and to introduce a new annual property tax.
DDRE expands into the North West to tap growing UHNW market
Brokerage moves to meet 'new wave' of demand for high-value homes across Cheshire, Merseyside, the Wirral & Greater Manchester.
London Square bags planning for prime Battersea project
Waterfront site opposite the Chelsea Embankment - derelict for a decade - is to deliver 118 new homes.
Knight Frank expands in East Anglia
Georgie Veale has moved from the London-based Country Department to head up the agency's new operation in Suffolk.
Interview: Stuart Bennett of Domus Nova on off-market deals, winning UHNW loyalty & the new rules of super-prime
One of London's most successful property agents talks us through his journey to the top, how the luxury market is faring in 2025, and what today's ultra-wealthy clients really value in an advisor.
‘Magnificent’ renovated Gothic Manor in the Cotswolds seeks buyer
This is the first time Stanley Park has been offered for sale as a single residence, following a huge restoration & a rockstar rental.
Super-prime St John’s Wood townhouse pitched as ‘possibly the best value home in the area’
Multi-million-pound price cut makes 'ambassadorial' Hamilton Terrace residence one of PCL’s best deals, says agency.
Brokerage hires ex-Chestertons director to head new business development arm
Harding Green’s new tech-driven division aims to provide self-employed agents with ‘corporate-level’ lead flow.
LATEST ARTICLES
New Housing Secretary amid major government reshuffle
Angela Rayner has been replaced by Steve Reed - the former Environment Secretary, leader of Lambeth Council, and co-Chair of the VNEB Regeneration Board.
Survey reveals shifting UHNWI strategies in PCL
Savills poll of leading advisers shows London’s ultra-wealthy reassessing residency amid mounting tax pressures.
Echlin signs industry big-hitter Collins as £200mn luxury pipeline takes shape
Mark Collins, the former Chairman of Residential at CBRE, has joined the expanding design & development firm as non-exec director.
Housing Secretary resigns over Stamp Duty miscalculation
'I deeply regret my decision to not seek additional specialist tax advice,' says Angela Rayner.
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes.