Knightsbridge vendor offers up huge bonus as US-style brokers change the game in PCL
Owner of £14m apartment incentives hard with 1% sub agency fee and a £100k negotiator bonus on top of joint sole agency fees, in a bid to appeal to London's new breed of 'broker agents'; fee structure predicted to become 'mainstream practice' in PCL as vendors look to widen pool of HNW buyers
What to read next
£50m deal flurry for Aylesford as international buyers shrug off Brexit uncertainty
PCL agency reports a quartet of high-end sales across Belgravia, Kensington & Notting Hill, including a stonking townhouse on Eaton Square;
By PrimeResi
Historic Mayfair mansion sells for £40m
EXCLUSIVE: Super-wealthy buyer shakes off Brexit jitters to splash out on Grade II listed Georgian gem
By PrimeResi
40 Years of Mega-Deals: Gary Hersham picks his greatest hits, from Kensington embassies to Monaco penthouses
The Beauchamp Estates founder celebrates four decades in business with a retrospective of legendary super-prime deals...
By PrimeResi
Most read
Super-prime fit-out specialist eyes £100mn turnover amid resi push
130-year-old firm behind interiors at The Peninsula and The Londoner expands residential offering with three of London’s most anticipated luxury schemes in the works.
Zara billionaire picks up Marylebone rental block for £150mn
Amancio Ortega's Pontegadea has made a notable play in London's built-to-rent arena.
By PrimeResi
Former buying agent’s prime property network chalks up nearly £4bn of listings
Two-year-old platform doubles down on high-end market with nearly 500 agents signed up and over £3bn of live buyer searches.
In Pictures: 19th-century Notting Hill dairy reborn as boutique resi scheme
Echlin delivers a 'deliberately restrained' take on warehouse living at Black Treacle’s new eight-unit development near Queensway.
Facebook founder buys Irish castle
Mark Zuckerberg & Priscilla Chan have reportedly acquired the 440-acre Strancally estate in Waterford in an off-market deal.
By PrimeResi
Behind the Schemes: Rebuilding a Notting Hill townhouse from the inside out
ACT, De Rosee Sa & Katie Harbison talk us through a 75-week overhaul that involved moving the staircase, rethinking every floor and reconstructing the roof of a fine Italianate residence.
Christie’s International Real Estate joins luxury agency push into Phuket
Global brokerage network follows Bangkok launch with move into booming island market.
Ranked: How have prime resi values fared globally in 2026 – and what happens next?
Latest performance & forecasts: Tokyo tops Savills' H1 index as London and Dubai lose ground, while Cape Town is tipped to lead global prime resi growth over the rest of the year.
Major agency reins in long-range PCL forecast
Strutts now expects cumulative growth of just 4.4% by 2030 - down from 9%-12% at the start of the year - but sees downward pressure easing in 2027.
Behind the Structure: Understanding ownership risk in prime residential property
Required Reading: Sanctions have raised the stakes when it comes to navigating complex ownership structures. Anthony Hanratty explains what prime property professionals should be looking for.
LATEST ARTICLES
Nest Seekers picks London for global luxury property summit
Berkeley Group signs up as headline sponsor as luxury brokerage prepares to convene agents from across its 2,500-strong network.
‘Cost pressures are real but so is the opportunity’: The new economics of prime resi construction
Skills shortages, regulatory delays and the net-zero push are piling pressure on projects - but a repriced PCL market could work in developers’ favour, argues Ben Godfrey.
By Ben Godfrey
Highbury site with approval for one-off contemporary home seeks buyer
The prime North London plot has full planning permission to build a contemporary three-bedroom house.
By PrimeResi
Prime London Property Market Snapshot: Week 34, 2026
Another week of dwindling sales activity.
By PrimeResi
‘Taylor Swift Tax’ faces legal challenge from luxury homeowners
Rhode Island’s new levy on high-value second homes has been in force for less than two months - and already has a fight on its hands.