Jo Eccles: 80% of properties being sold for a loss - but not a steal
Price expectations have reset in Prime London, but buyers shouldn’t expect blood on the street, says agency boss.
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Jo Eccles: Overconfidence is costing buyers in the core market
Eccord's MD runs through three key themes in the PCL market this month, including a disconnect between buyer expectations and reality - and why it's becoming harder to correctly interpret pricing.
By Jo Eccles
Jo Eccles: On London’s reframing, rising repossessions & rental reform
Eccord’s MD outlines three key themes shaping the prime market this spring.
By Jo Eccles
Jo Eccles: Five emerging themes shaping the Prime Central London market in 2026
Buying activity started early this year, with turnkey homes still commanding significant premiums and low-credibility bids falling flat, reports top acquisition specialist.
By Jo Eccles
Companies in this article
EccordMost read
Savills consolidates flagship PCL teams
Big-brand agency is relocating its Knightsbridge operations to Sloane Street.
By PrimeResi
Super-prime buying ‘flurry’ drives London’s £5mn+ market
New analysis reveals how many high-value sales went through in Q2, plus which outer-prime neighbourhood has joined London's top three £5mn+ enclaves for the first time.
By PrimeResi
Full-floor shell penthouses atop Park Lane ‘Grande Dame’ building seek £50mn
Agents instructed on 19,000 sq ft with planning for four big laterals in Art Deco landmark overlooking Hyde Park.
By PrimeResi
High-profile buying agency toasts 20 years in business
Sloane Square-based firm reveals acquisition record and says industry shifts have made the market 'increasingly difficult' for buyers to navigate.
Veteran sales director joins Douglas & Gordon
Former Aspire, KFH and Fine & Country operator joins London agency's self-employed network.
What do the wealthiest want? Four questions, 32 experts, ten key findings
'Something has shifted at the very top of the market,' declares LPF boss Priya Rawal after consulting a panel of luxury property insiders.
By PrimeResi
High-profile developer wins £1.9mn SDLT battle over Chelsea mega-mansion
Upper Tribunal dismisses HMRC appeal in long-running tax dispute.
Developer offers £42k private school sweetener to homebuyers
Two years of fees are on the table at a north London scheme as firms look to tempt purchasers with increasingly inventive incentives.
Knightsbridge Estate & Harrods begin Hans Crescent revamp
Public realm upgrade will bring new planting, trees, seating and lighting to the well-trodden Knightsbridge route.
Burnham ‘rules out’ scrapping Stamp Duty in the next Budget
But other reports suggest the new government is 'actively looking' to replace council tax & stamp duty with a new system.
By PrimeResi
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