Golden Postcode Opportunity: Is Prime Central London property now cheap?
Just how far have PCL prices fallen since 2014 and how much value does the area offer as an investment in comparison to other assets? Fund manager-turned-buying agent, Fraser Slater takes a look at the evidence...

Fraser is the CEO and Founder of Ludgrove. With 25 years experience as a Fund Manager and Property Developer in Chelsea, Fraser started Ludgrove with an ambition to create London's leading property buying agency. Fraser has a flair for spotting undiscovered property opportunities. This combined with his professionalism and expert negotiating skills honed on City trading floors, have won him the trust of some of the worlds' leading businessmen and entrepreneurs. Besides property his passions include cricket, skiing, football, rugby and the stock market. Fraser has lived in Prime Central London for over 20 years.
How prime London’s property market is staging its latest comeback
Lucian Cook examines the historical and global factors that have defined the Prime Central London property market, the current conditions that are transforming the landscape, and what a post-Coronavirus…
By Lucian Cook
Three Phases: How prime London’s property market will emerge from the Covid-19 lockdown
The ongoing Coronavirus lockdown will be followed by a "mini-boom" in prime London's property market, predicts super-prime specialist estate agency Beauchamp.
By PrimeResi
Prime Central London ‘has now bottomed out’ – Savills
Back to work plans are boosting demand for town and city homes, says Savills, but the country house and coastal property markets are still riding high.
Companies in this article
Ludgrove PropertyMost read
Blockbuster debut for Native Land’s Opus as sales top £100mn
Developer reports strong early take-up at luxury South Bank tower, as five-star lifestyle offering hits the right note with wealthy buyers.
Deal sealed on landmark Georgian mansion in West London
The Grade I listed Walpole House on Chiswick Mall was asking £12mn and sparked competitive bidding.
Super-prime property firm expands with new lettings division
New offering from The Private Office: Real Estate will be targeting the top-end of the rental market in Surrey and the South East.
Knight Frank promotes 170
Agency names 31 new Partners and 58 Associates across its UK business.
Boutique agency founder moves to top-end brokerage
Moveli signs up another well-known PCL operator as platform expands its coverage across the UK.
400 agents join new members-only prime property network
Former Black Brick partner's venture has attracted key London players since launching last year.
£15mn price tag for turnkey Mayfair townhouse with Omani royal provenance
Former private family office HQ on Chesterfield Hill has been transformed into one of the finest homes in the area, say agents.
Knight Frank relocates flagship Mayfair office
New location on South Audley Street places team ‘at the centre of one of the most significant prime and super-prime markets in London’, says high-profile agency.
Veteran agency boss shares 11-step formula for closing a mega-deal
Glentree's Trevor Abrahmsohn says his 'tried & tested' technique has helped bring home multiple transactions ranging up to £100mn.
In Pictures: ‘One of the grandest townhouses in Marylebone’ seeks £18.5mn
Happenings at Harley House are believed to have directly inspired a Charles Dickens novel.
By PrimeResi
LATEST ARTICLES
‘The government got it wrong’: Prime property insiders react to non-dom U-turn rumours
Key inheritance tax rule 'under review' amid wave of high-profile departures, reports suggest.
Super-prime developer shells out c.$100mn for trophy Dubai plot
25 Degrees is planning to create five top-end villas on the rare undeveloped parcel on Palm Jumeirah.
Michael Caine’s former Oxfordshire estate listed for £10mn
Bucolic retreat with 600 feet of Thames frontage offers 'a true Swallows and Amazons lifestyle', say agents.
Inside Branded Residences: Six top operators reveal the secrets of successful schemes
Chris Graham of Graham Associates takes a deep dive into the branded residential sector, gaining fascinating insights from senior figures at leading operators Accor, Four Seasons, Hilton, Kerzner, Marriott…
By PrimeResi
Knight Frank Exeter brings in seasoned agent from Stags
New Partner Joel Moore has been operating in the local market for almost 20 years.