Savills has counted 640 branded residential developments around the world, delivering nearly 100,000 homes. The firm expects supply to nearly double over the next five years, with 1,100 schemes likely to be on offer by 2027.
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One of the biggest brands in the world, Disney, is making a move on the branded residence sector, revealing plans to build large-scale communities from scratch.
The branded residences sector is "more diversified than ever before", declares Savills, as new players from the fashion, culinary, celebrity and design world muscle-in on an area traditionally dominated…