How priorities are changing amongst prime & super-prime buyers

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Lifestyle and security are the most important elements for UHNW purchasers, writes Steve McGregor, but those things will look very different in a post-pandemic world…

Written by

Steve McGregor

Group Managing Director at DMA Group

Steve McGregor joined DMA Group in February 2016. He is a highly experienced sales and general management executive with a strong 40 years track record across every aspect of the built environment from design and build through to total facilities management & business process outsourcing. From his engineering origins, Steve has led national and international teams to realise over £11 billion of new sales.

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Flora Harley explains how preferences are shifting amongst younger ultra-high-net-worth individuals around the world...
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Knight Frank's Global Buyer Survey 2021 tracks how the world's affluent property buyers’ priorities, motivations and attitudes are changing.
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Knight Frank looks at the differential between the average prime property price and the top price achieved in ten global cities over the last five years