House of the Rising Sun: Why Prime Central London property is out of sync with global market cycles
Various factors have led to an unusual disparity between PCL values and those of major financial hubs around the world, writes Ollie Marshall; it's no surprise that overseas buyers are making their move...

Ollie joined Prime Purchase in September 2021, after more than 20 years working in the prime central London market. During that time, he co-founded Brooks Marshall, which he ran for nine years before turning his hand from selling to buying.
How prime London’s property market is staging its latest comeback
Lucian Cook examines the historical and global factors that have defined the Prime Central London property market, the current conditions that are transforming the landscape, and what a post-Coronavirus…
By Lucian Cook
The 30-Year Perspective: Hugh Obbard on three decades of property market ups & downs
While the world has changed beyond recognition in many ways since 1994, it remains surprisingly similar in others, writes Hugh Obbard.
By Hugh Obbard
From Boomer Power to Runaway Rents: Six property market trends to watch in 2024
As Hamptons updates its sales and rental market forecasts for the next few years, Aneisha Beveridge and her research team highlight six key trends to watch in 2024...
Companies in this article
Prime PurchaseMost read
UK Sotheby’s International Realty confirms departure of Managing Partner Reynolds
Claire Reynolds spent 19 years with Savills before joining George Azar's brokerage to lead a dramatic expansion in prime London.
By PrimeResi
Agency seals record-breaking deal in ‘London’s first luxury apartment block’
'Spectacular' £10.75mn duplex at Albert Hall Mansions was sold to an overseas buyer.
PCL property & wealth management consultancy bolsters team
Mayfair-based Lanesborough Advisory installs Henry Browne as Partner and Co-Owner.
Trio of developers completes hidden scheme in the heart of Mayfair
Three agencies are jointly handling sales at Three Kings Mayfair, where one apartment has already sold for more than £5,000 psf.
By PrimeResi
Turning the page: Why it’s time to exit the ‘Wexit’ echo chamber
It would be impossible for prime markets not to feel the impact of recent tax changes, but the reality of the 'wealth exit' on the ground is different from the media perception, say top property advisors…
£50mn trio of trophy apartments sold at 9 Millbank
Series of super-prime sales at the landmark St Edward scheme marks a 'significant milestone' for Westminster's property market, says agency.
Historic Chelsea gem with artistic pedigree hits the market at £9mn
Buyer sought for 'once-in-a-lifetime opportunity' between the King's Road and Fulham Road.
Buyer sought for Lutyens’ last country house masterpiece
Grade I Cotswolds mansion debuts on the open market, seeking offers over £18mn.
Former Berkeley Group sales boss joins Harding Green
Radhika Bedford previously ran sales for Berkeley's St George brand in North London.
By PrimeResi
Property agents face ‘major changes’ as Material Information rules replaced
'The risks for non-compliance are potentially much higher' now, warns Propertymark, as Trading Standards removes Material Information guidance in favour of regulation under the new Digital Markets, Competition…
By PrimeResi
LATEST ARTICLES
Big-brand luxury property brokerage launches ‘flagship’ West London office
UK Sotheby’s International Realty has opened a fifth branch in the capital, setting up shop with a strong team on Kensington Church Street.
By PrimeResi
Savills reports good start to 2025; expects improving market conditions in H2
Most prime resi markets remained 'resilient' through the first quarter, said the international real estate firm, with the UK performing better than last year.
Solicitors get new guidance on navigating climate change in property transactions
67% of respondents to the Law Society's recent consultation felt uncertain about how to advise on risks posed by increasingly extreme weather.
‘Britain’s most daring property developer’ to race in 14,500km motor rally
John Caudwell has been inspired by the links between the famous Peking to Paris Rally and his £300mn resi project on the French Riviera.
Kensington market heats up as international buyers sense an opportunity
Agency reports flurry of transactions between £5mn and £10mn across the prestigious neighbourhood.