Main image: Ollie Marshall
Hold the Line: Ollie Marshall on why battle-weary PCL homeowners shouldn't capitulate now
After a decade-long assault on assets, the signs of a London resurgence are real, says top buying agent.
Ollie joined Prime Purchase in September 2021, after more than 20 years working in the prime central London market. During that time, he co-founded Brooks Marshall, which he ran for nine years before turning his hand from selling to buying.
What to read next
The London ‘anti-bubble’: Ollie Marshall on finding value amid the global froth
Bubbles are everywhere these days, writes top buying agent - but a growing cohort of investors is finding shelter & opportunity in the UK capital’s unloved prime property heartlands.
The Gift Horse: Ollie Marshall on London’s ‘unbelievable’ opportunities for prime property buyers
Markets have become irrational and some remarkable homes are going for a song, reports top buying agent; the key is knowing how to capitalise, and where to look.
Starboard! Ollie Marshall on wealth, Reform & what’s next for Prime Central London
The political tide is turning & savvy buyers may only have a limited window to capitalise on a heavily discounted market, explains Prime Purchase director Ollie Marshall.
Companies in this article
Prime PurchaseMost read
Facebook founder buys Irish castle
Mark Zuckerberg & Priscilla Chan have reportedly acquired the 440-acre Strancally estate in Waterford in an off-market deal.
By PrimeResi
Behind the Schemes: Rebuilding a Notting Hill townhouse from the inside out
ACT, De Rosee Sa & Katie Harbison talk us through a 75-week overhaul that involved moving the staircase, rethinking every floor and reconstructing the roof of a fine Italianate residence.
Savills adds senior names in Notting Hill & Islington
Marsh & Parsons and Knight Frank alumni join the agency's prime London network.
By PrimeResi
Christie’s International Real Estate joins luxury agency push into Phuket
Global brokerage network follows Bangkok launch with move into booming island market.
Major agency reins in long-range PCL forecast
Strutts now expects cumulative growth of just 4.4% by 2030 - down from 9%-12% at the start of the year - but sees downward pressure easing in 2027.
Behind the Structure: Understanding ownership risk in prime residential property
Required Reading: Sanctions have raised the stakes when it comes to navigating complex ownership structures. Anthony Hanratty explains what prime property professionals should be looking for.
RBKC vs Westminster: What do the latest ONS numbers really tell us about PCL?
Westminster prices are apparently down by a quarter and RBKC by 15% - but the detail tells a rather more nuanced story.
Reality check: will ‘mansion tax police’ really be inspecting homes?
There are significant issues with the roll-out of the incoming High Value Council Tax Surcharge, but recent headlines seem a bit excitable.
By PrimeResi
Ranked: Commuter belts with fastest-rising property values
Rightmove analysis confirms easing house prices in higher-value areas.
By PrimeResi
Council intervenes over future of one of Britain’s most important mansions
Buckinghamshire officials take formal action over deteriorating condition of historic Rothschild estate.
LATEST ARTICLES
‘The best projects have a soul before they have a spreadsheet’: In conversation with YOO Group founder John Hitchcox
The property entrepreneur who helped pioneer loft living and branded residences talks London’s overlooked hotspots, buyer trends, the next big shift in the sector - and the best investment he ever made.
Grosvenor warns historic London homes could lose their appeal without planning reform
Great estate pushes for shake-up to help Mayfair & Belgravia properties cope with rising temperatures.
Foster + Partners puts ‘robot swarms’ to work on buildings
Autonomous construction project teams bots and drones with adaptable structures designed to be dismantled and reused - with ‘wide-reaching' potential.
In Pictures: Inside Oliver Burns Studio’s £21.25mn show apartment at The Bryanston
3,872 sq ft turnkey residence is the latest designer collaboration at Almacantar’s 54-unit super-prime scheme overlooking Hyde Park.
My Property Career: Quickfire Q&A with Residence One’s Ben Wilson
Recruitment guru Barry Collins chats with prime resi industry leaders & entrepreneurs, distilling decades of experience & career highlights into 60 seconds.