Guy Meacock: London is really hitting its stride now
The capital has played second fiddle to the country market over the last year - but is now showing the sort of resilience that surprised us all post-GFC.

Guy joined Prime Purchase in 2005 and quickly established himself as one of the foremost authorities on the prime central London market. He has a comprehensive knowledge of the most desirable postcodes in the capital, while his incredibly strong work ethic ensures his clients are one step ahead of the competition. Guy’s ability to interpret a client’s brief, whether the property is for their own use or investment, has earned him an enviable reputation. Increasingly, he represents our international buyers who value his thorough understanding of the buying process, rational approach and considerable credibility in the marketplace.
‘The London market is bouncing like a spring lamb, but keep your feet on the ground and don’t always follow the herd’
Reassured by safety in numbers, househunters have flocked back to the market at the same time, writes buying agent Guy Meacock - but they now face a very different landscape...
By Guy Meacock
London super-prime property sales are running 75% above the pre-pandemic level
London’s top-end housing market is continuing its strong run, says Savills, with more £5m+ sales going through so far this year than in any full year since 2015.
By PrimeResi
London’s luxury property market is still soaring, but stock levels are on the slide
LonRes has recorded some healthy transaction volumes above £2m, but prospective buyers are now facing a distinct lack of options…
Companies in this article
Prime PurchaseMost read
£28mn Knightsbridge mansion sale sets 2025 benchmark
Recent mega-deal on Princes Gate 'reaffirms London’s appeal as a global property destination,' say agents.
Surrey mansion that ‘rivals the world’s most prestigious addresses’ pitched at £50mn
In Pictures: Inside one of the most significant super-prime listings of 2025 so far, the palatial Wentworth Place.
The Times: Who’s buying London’s most expensive new flats?
Investigation lifts the lid on £600mn worth of apartment sales at some of PCL's most prestigious new-build schemes.
Savills expands super-prime lettings operation; recruits new North London chief
Isabella Birch Reynardson's specialist division is expanding into high-value regional rental markets, while Stevie Walmesley has moved from DDRE to lead the team in North London.
By PrimeResi
John D Wood & Co adds five-branch agency in SW London
Well-known firm with operations in Battersea, Balham, Fulham & Clapham joins prime agency's expanding 'family of brands'.
‘This isn’t just an expansion – it’s a transformation’: US mega-brokerage Douglas Elliman goes global
Major-league luxury real estate brand sets sights on Europe & beyond; high-profile alliance with UK-based Knight Frank 'mutually concluded' after 15 years.
PCL dealmaker Harvey Cyzer on the state of play in Mayfair’s property market
The headlines may be bleak, but sales revenue at OB Private’s Mayfair office is up 228% year-on-year - so are smart buyers seeing what others aren’t?
By Harvey Cyzer
Global buyers drive $115mn bidding at luxury property auction in London
High-value villas, ranches and vineyards were among the offerings at the latest Concierge Auctions event, held last week at Sotheby's London.
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes
Rhodium brings in former LVMH director for global branded residences push
Luxury sector heavyweight Pierre Mallevays joins Dean Main’s super-prime firm as Strategic Advisor, as it eyes more international growth.
LATEST ARTICLES
Super-prime specialists join ‘London’s original brokerage house’
The London Broker signs ex-Lodha star Philippa Bromley-Martin & Cannes-based luxury specialist Jez Moore as platform expands internationally.
Rightmove reports busiest May for sales agreed since 2021
Across Britain, 6% more homes changed hands this May than last. But London's activity level has not seen the same boost.
By PrimeResi
Foxtons aims to double profit again with £50mn target
Resurgent estate agency briefs investors on next stage of ambitious growth plan.
Jo Eccles: On the importance of acting quickly on good value
While many of today's purchasers are focused on discounts, recognising keen pricing is just as key, says top acquisition expert.
By Jo Eccles
Foxtons, Rightmove alumnus joins Lomond to drive further expansion
Sam Mitchell was also CEO of Strike and Purplebricks.
By PrimeResi