Property developer Galliard Homes has formally launched one of its largest schemes yet, at Orchard Wharf in E14.
The BUJ Architects-designed 3,600 square metre mixed-use development sits between Canary Wharf and the forthcoming Royal Docks regeneration zone, and will deliver 338 one-, two- and three-bed apartments alongside a café, retail units, roof terraces and courtyard gardens. A principal 23-storey red-brick residential tower is supported by a series of curved “stepping stone” buildings (eight, 11, 14; 17 and 20 storeys), all linked by a two-storey podium at ground level.
Apartments include laterals, duplexes and penthouses, ranging from 540 to 953 square feet, and, with prices starting from £399,000, are being pitched as “value” options for city folk. Most get some sort of view over the river, along with daytime-only concierge and a residents’ lounge.
It’s not the prettiest area at the moment, so the marketing team has done some Rightmove-and-TfL-based sums to come up with a hook for sales: they’re claiming that:
“Located just seven minutes by bus or car from One Canada Square and 20 minutes by foot from Canary Wharf’s Crossrail Plaza, Galliard Homes has calculated that purchasing in Orchard Wharf could save buyers from £5,593 to £15,982 per minute of the journey to Canary Wharf (depending on mode of transport) when compared to the average price of a flat in Canary Wharf, which is £510,872 (Source: Rightmove). Purchasing an apartment for £399,000 at Orchard Wharf and travelling by bus, a purchaser could save up to £266 per second on their commute into London’s financial heartland.”
Stephen Conway, Chief Executive of Galliard Homes: “Orchard Wharf is in between Europe’s financial centre, Canary Wharf and the neighbouring Royal Docks regeneration zone, making it uniquely placed to be a home for both current businesspeople and incoming ones. Compared to apartments within Canary Wharf, the development offers incredible value; there are very few schemes which boast being able to save residents over £266 a second by commuting seven minutes more!”