Fortune favours the brave: Why traditional pricing strategies are not working in this market

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Forget 'price high and negotiate': Undercutting the market takes bravery & divides opinion, but gives the control back to sellers and often results in far better outcomes, says Maskells' Jamie Hope.

Written by

Jamie Hope

Managing Director at Maskells

Jamie Hope is Managing Director (Sales) at Maskells Estate Agents. Having worked on the sale and acquisition of prime property over the last 10 years, Jamie has become renowned for providing clear cut and transparent advice to clients, achieving excellent results, often where other agents have tried before. After graduating from Cirencester with an RICS accredited degree in Property, Jamie started his career with a brief stint in the Cotswolds before moving to London in 2010. Having learnt his craft through challenging an unprecedented market conditions over the last decade, Jamie always puts the best interests of a client first, devising bespoke strategies to best meet a clients’ objectives and through his proactivity and no-nonsense approach, has been an integral part of turning Maskells into a forward thinking and award-winning firm. Testament to his approach is the fact that most of his new business comes from recommendation whether that be from previous clients or indeed from other agents.

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