Fortune favours the brave: Why traditional pricing strategies are not working in this market
Forget 'price high and negotiate': Undercutting the market takes bravery & divides opinion, but gives the control back to sellers and often results in far better outcomes, says Maskells' Jamie Hope.
Jamie Hope is Co-Founder of London-based independent estate agency Hope & Hope. He holds an RICS accredited degree in Real Estate and was formerly Managing Director at Maskells. He has looked after sales across London from a £50,000 parking space to houses asking £20 million. He has built a very loyal client base by ensuring every client’s interests are always at the forefront of any sale and that he personally looks after them throughout the sale and up to and at time after Completion if they need advice on their move. As a result, he is often recommended to sellers, by top lawyers and buying agents who have seen the results he achieves and the care he shows for clients.
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