Format: Feature
Emotional Schemes: Engage all the senses if you want to make a profound connection with buyers
Forget show and tell. If developers want to increase impact and engagement, they need to think about sight, sound, smell, taste and touch, writes branding expert Tommy Taylor…
Interview: Charlie Walsh on launching a landmark super-prime scheme in Central London
PrimeResi meets the head of resi sales at The OWO, the Hinduja Group’s new Raffles-serviced development in Whitehall, to discuss the project’s launch strategy, the rise of branded residences worldwide,…
Interview: Paul Munford of Century Capital on doubling down on prime property lending
The CEO of Mayfair-based lender Century Capital discusses the current climate for HNW borrowers, key trends amongst his client base, and the post-pandemic prospects for the prime London market...
How to maximise the value of a resi development: An architect’s guide to space planning
In prime and super-prime locations, every inch of saleable floor space matters.
Affluent home-buyer demand has shifted, but which trends will endure?
"Mega estates are making a comeback," says American property giant Coldwell Banker. "Gardens and backyard settings are being re-envisioned. Luxury medical concierges are the next big wellness trend.
What’s next for prime markets? Eight factors shaping the top end of the UK’s property market
A year after the pandemic struck, Savills is "optimistic" about the outlook for Britain's prime property markets...
Going Interactive: How to level up your digital marketing
Developers, agents and architects will need to take the time to understand the new digital landscape in the post-Covid world, and create richer experiences for customers, writes Jess Pinkham...
Life Moves: How home buyer attitudes have evolved (& endured)
Commutability and community remain the key factors for home-buyers in the UK, says Strutt & Parker, after quizzing some 2,000 people about what they want from their next home and how they want to live…
In Pictures: Echlin reinterprets the classic London mews house in Knightsbridge
Mark O’Callaghan & Sam McNally's luxury design firm unveils new nature-themed project just off Lowndes Square.
New Business Realities: Buying agent Richard Winter on moving out of the corporate life
After three decades in the corporate world, former Savills director Richard Winter took the plunge and started his own buying agency last year, covering the prime Surrey market.
New York & London: The race to recover
As London and New York begin to look beyond the pandemic, luxury property insiders from both sides of the Atlantic weigh in on what may be in store for our cities and their property markets in the coming…
Interview: Samuel & Martin Bikhit on Berkshire Hathaway’s latest agency acquisition & Prime London ambitions
As revealed by PrimeResi today, Warren Buffet’s Berkshire Hathaway HomeServices network has significantly boosted its presence in Prime Central London, acquiring longstanding Knightsbridge agency Marler…