Format: Feature
Pitch Perfect: A practical guide to successful property PR
Property features are a core part of the British media, and getting a story in the national press can reap dramatic rewards for high-end property brands - but pitching is a fickle art that can be frustrating…
On Trends: The need for nuance in luxury property development
The world's financial elite are developing more sophisticated tastes, says luxury lifestyle and brand consultant Robert Lyle;
On Trends: How superprime architects are coming down from their ivory towers
Striking architecture and the involvement of a big-name architect have long been used to sprinkle some fairy dust over residential development projects
Uncommon Areas: How amenity spaces can add serious value to ultra-prime schemes
It is the common areas and amenity spaces where sales will be won and lost for London’s new breed of super-prime residential developments, says Mathew Dalby, Creative Director of The Studio at Harrods.
Success Storeys: How to add value and maximise returns in luxury developments
The international superprime scene can seem a crowded one, with hyper-specced schemes lavishing ever-more luxury to stand out at the top of the market.
Bricks & Mortals: What does ‘safe’ mean in the London property market today?
When it comes to investing in the capital's property market, the term 'safe' has taken on a very different meaning in recent years;
Prime Recce: A field guide to the nine neighbourhoods of Mayfair
Think you know Mayfair? Could you find the Artisan District? Ever viewed anything in Mayfair Town?
Futureprime: Luxury trends in tomorrow’s residential development schemes
Understanding the lifestyle needs of wealthy international clients is a serious business.
Art in Residences: Choosing the perfect piece of art for a £23mn townhouse
Developers have long been aware of the importance of well-chosen artwork, but an increasing number of those operating in the upper price ranges are employing fine and statement pieces over bland backgrounds.
High-End Command: Luxury developers and their super-prime HQs
London’s luxury developers are increasingly applying their interior design expertise closer to home and creating headquarters that would make the Google folk jealous.
The Future of Luxury: Emerging trends for super-prime property development
“Bringing out the personality of a building is the biggest focus in luxury developments now," said Niccolò Barratieri di san Pietro, CEO of super-prime developer Northacre at the tenth annual Luxury…
Rise Of The Super Home: Are London mega-mansions the new penthouses?
A mega mansion in the world’s most desirable capital city is the ultimate status symbol for the global elite, but unlike in many other countries, there are only a handful of truly palatial private…